HomeMy WebLinkAbout115-92 Ordinance
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RECORD OF ORDINANCES
Dayton Legal Blank Co, Form No, 30043
115-92 Passed--, _ __u_ ,_ m_m__mU____ _ ____J9_'____
Ordinance No._ ______ . _____m_
AN ORDINANCE GRANTING A FRANCHISE TO TIME
WARNER ENTERTAINMENT COMPANY, L.P. TO
CONSTRUCT, OPERATE, OWN AND MAINTAIN A CABLE
r- TELEVISION SYSTEM IN THE CITY OF DUBLIN AND
REPEALING CHAPTER 705 OF THE DUBLIN CODIFIED ORDINANCES
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WHEREAS, it has been determined by the City of Dublin that Time Warner
Entertainment Company, L. P. , a Delaware Limited Partnership, can
provide for the future cable related needs and interests of Dublin;
and,
WHEREAS, the Franchise Agreement is mutually acceptable between the
City of Dublin and Time Warner Entertainment Company, L. P. ; and,
WHEREAS, Chapter 705 of the Dublin Codified Ordiances will no longer be
applicable under a new cable television franchise agreement; and
WHEREAS, Dublin City Council believes that said Franchise Agreement
should be ratified;
NOW, THEREFORE, BE IT ORDAINED by the Council of the City of Dublin,
state of Ohio, ~ of the elected members concurring:
Section 1. Time Warner Entertainment Company, L.P., be and hereby is
granted a Franchise to construct, operate, own and maintain a cable
television system in the City of Dublin and in accordance with the
Franchise agreement executed by and between the City of Dublin and Time
Warner Entertainment Company, L.P. for the period commencing on May 21,
1994 and terminating on May 21, 2006.
SECTION 2. Chapter 705 of the Dublin Codified Ordinances shall be
repealed effective May 21, 1994.
r- Section 3. That this Ordinance shall take effect and be in force on
i the earliest date permitted by law.
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Passed this J<h-{ day of 71.1r7H'~ , 1992.
ATTEST
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Clerk of Council
Sponsor: City Manager
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11 b rtifv that c:o,,:es of t"'s Ord:nance/la5okttion were posted in tI1e
I ere V ~e " f th 011' R vised Code
City of Dublin in accordance with Section 73\ .25 0 e 10 e '
0/111 /VI ~u (P" (J."t ~ A-i -:J-
Clerk of (ouncil, Dublin, OhIO
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TO: All Members of Dublin City Council -.,W
FROM: Dana L. McDaniel, Management Assistant 71
DATE: October 1, 1992
SUBJECT: Cable Franchise Agreement
Please find attached, a copy of Ordinance 115-92 which allows for the execution of the proposed
franchise agreement between the City of Dublin and Time Warner Entertainment Company, L.P.
Also, you will find enclosed, the report from our Special Counsel, Greg Dunn and a summary
of the subscriber survey. The report from Mr. Dunn is presented in a much shorter format than
I anticipated. Therefore, it did not warrant separate distribution as I originally anticipated. This
report is thorough and to the point, which I think you can appreciate given the big scope of
things.
For your reference, please find a slightly revised version of the contract already distributed to
you. This revision contains very minor changes. Changes are noted with lines drawn through
previous language. Please recycle your other version!
Thank you.
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INTRODUCTION
Rutter-Dunn Communications, Inc. ("Consultants") has been retained by the City of Dublin to
assist Dublin in its cable television franchise renewal with Warner Cable Communications Inc.,
("Warner") which is owned by Time Warner Entertainment L.P., a Time Warner subsidiary.
The Cable Communications Policy Act of 1984 (the "Act") describes the renewal procedure.
Pursuant to that procedure, Warner notified Dublin, in a timely manner, of its intent to renew
pursuant to the Act's provisions.
Subsequently, Dublin commenced proceedings pursuant to Sec. 626(a) of the Act. These
proceedings consisted of:
1) A public hearing in April 1992. Public notice of the hearing was accomplished
by notices in the Dublin News and The Dublin Villager. The hearing was
attended by approximately 28 people.
2) A survey of random Dublin cable subscribers. The survey was done by
Saperstein and Associates. An additional survey by Saperstein and Associates
was performed asking the same questions of Worthington residents who were
receiving the new Warner system.
3) Interviews by the consultants, with the City staff, members of City Council,
community leaders, and the Warner system manager, John Porter.
4) Written responses by Warner to various data requests.
5) Physical inspection, by the consultants of Warner facilities and equipment.
After reviewing all of the information, the consultants met with the City staff and the City
Council to discuss franchise renewal goals and strategies.
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Negotiations then commenced. After five months of negotiations, Warner Cable has agreed to
the proposed franchise agreement which has previously been submitted to you under separate
cover.
Therefore, the purpose of this report is to summarize and compile the information and to utilize
the information to:
1) Review the performance of the cable operator under the current franchise.
2) Identify the future cable related community needs and interests of Dublin; and
3) Discusss how the cable related needs of the community are met by the proposed
franchise.
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PERFORMANCE REVIEW
mSTORY
On May 21, 1979, the City of Dublin awarded the cable television franchise to the Warner Cable
Company, which ultimately became Warner Cable Communications Inc., a wholly owned
subsidiary of Time Warner Entertainment L.P., which itself is a subsidiary of Time-Warner Inc.
~~~-, In the mid 1970's, Warner Cable introduced "Qube" service into the Columbus market. Qube
was a two way interactive thirty channel service, with pay per view capability. At that time,
~~.~ Qube was considered the most modem cable television system in the world. Wamer extended
the Qube system to Dublin where it provided a "high-tech" service to Dublin citizens.
Unfortunately, a number of problems quickly arose. First Warner abandoned the Qube project
for economic reasons. Second, the two way interactive cable plant that was the backbone of the
Qube system proved to be very difficult to maintain, thereby leading to more system outages
than would normally be expected. Third, the rapid growth of Dublin led to a much larger cable
system than the original design of the system allowed for, causing numerous problems including
poor picture quality and even more outages.
The poor picture quality and numerous outages caused numerous subscribers to call Warner,
which in turn overloaded the inadequate Warner phone system. Through most of the 80's the
poor picture, numerous outages, and overloaded phone system led to complaints and customer
dissatisfaction.
However, in 1989, Warner began taking serious steps to correct its deficiencies. Warner began
rebuilding the cable system by building a fiber optic trunk system. Fiber optics are an
extraordinary technology which immediately cut down the number of outages and improved
picture quality. Next Warner installed a state of the art customer service facility in its new local
headquarters on Dublin Road. This facility, with its computerized phone system, enabled
Warner to get a handle on customer service. As the final part of its upgrade, Warner is
installing, throughout its service area equipment which will provide a 550 mhz, 77 channel cable
television system. This system, which is already operating in parts Franklin County, including
Worthington, is very modem and capable.
-... Another recent event that may affect Wamer was the acquisition of Wamer Communications
Inc., by Time. Time's new name is Time Warner Inc., and the acquisition of Warner makes
Time Warner Inc., the second largest cable company in the United States. The acquisition was
funded, primarily by borrowing. To help reduce the debt levels, Time Warner brought additional
investors into a new subsidiary, Time Warner Entertainment L.P., where all of the cable
operations were placed. The investors, C. Itoh and Toshiba, each invested a billion dollars.
Time Warner Entertainment L.P. still has a large amount of debt and this may force Time
Warner to carefully control capital expenditures.
Current Service
Currently, Warner provides 37 channels of service which can be divided as follows:
Basic 11 channel service................$13.95
Tier (standard) basic plus 18 channels..........$23.95
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6 premiums Disney, HBO, Cinemax, The Movie Channel, Sports Channel &
Showtime
Warner provides remote control units at a cost of $2.95, allows additional outlets, but charges
$3.95 per basic additional outlets, and $9.50 for tier additional outlets. Warner has a two
channel pay-per-view service. Warner does provide an "impulse" pay-per-view, which is still
not available to most of the country's subscribers (a positive legacy from the Qube era).
The cable system operates at 300 mhz and the 37 channels of service it offers is the maximum
.~ number of channels that can be squeezed out of the system. The majority of the system is
thirteen years old. Warner operates one head end which is in Columbus.
The system is secured by scrambling.
Survey
The current Warner programming line up is as follows:
Local off air WOSU, 34 (PBS)
WCMH, 4 (NBC)
WSYX, 6 (ABC)
WBWS 10 (CBS)
WTTE 28 (Fox-Independent)
Distant Signals WUAB,43 (Cleveland) (by microwave)
WTBS, 17 (Atlanta) (by satellite)
Access. Community Channels - Columbus Municipal Access, Columbus Public Access and
Columbus Educational Access
Satellite Services VH-1
C-SP AN
USA
CBN
~ Nickelodean
LifeTime
Arts & Entertainment/CNBC (Shared Channel)
QVC Home Shoppingr
Cable News Network
Family Channel
CNN Headline News
The Discovery Channel
TNT
MTV
The Weather Channel
The Nashville Network
Prevue Guide
ESPN
The Comedy Channel
Premium Services Disney Channel
Showtime
Cinemax
HBO
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Sports Channel
The Movie Channel
The basic service consists of the off air channels, plus WUAB, C-Span, and The Columbus
Government Channel.
The expanded basic includes all of the satellite signals.
The premiums are available a la carte or in a variety of packages.
A telephone survey of 400 Dublin cable subscribers was conducted in May by Saperstein
Associates, a public opinion research finn. The telephone survey contained 74 questions and
took approximately 20 minutes to answer. Survey questions were developed from those issues
raised at the public hearing and research from other communities and cable consortiums. Open
ended questions allowed consumers to bring to light additional issues.
In summary, the survey revealed the following conclusions:
CUSTO:rvIER SERVICE - Overall, subscribers were satisfied.
A. Of the 39% who called the cable company to order a new service or report a problem,
83% were satisfied with the way their call was handled.
B. Of those who had a service technician come to their home, 87% were satisfied with the
overall service.
C. When asked, "what one thing could your cable company do to improve its services to you
and your community?", only 4% suggested improvements needed for customer service.
RATES - Subscribers feel they are too expensive.
A. When considering the service they receive, 24% of Dublin subscribers felt they were
reasonable while 75% felt they were too expensive. (According to Federal Law, municipalities
do not have rate regulation authority.)
B. When asked, "what one thing could your cable company do to improve its services to you
and your community?", twenty nine percent (29%) suggested lowering prices.
TECHNOLOGY - Subscribers were overall dissatisfied.
A. On the scale of A to F, with A being excellent and F being failing, subscribers were asked
to grade certain aspects of their existing system:
1. Reception - B
2. Number of channels - C
3. Ease of using the converter box - C
4. The size and shape of the converter box - D
5. The remote control that came with your cable - C
6. The ease of using televisions connected to cable - C
7. The length or number of wires needed to connect the cable from your wall to your
television - C
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B. When asked "what one thing could your cable company do to improve its services to you
and your community?", seventy two percent (72%) offered solutions related to technical
upgrades.
PROGRAMMING - Subscribers somewhat satisfied.
A. On the A to F scale, A being excellent F being failing, the variety of programs available
received a C and the ease of ordering pay-per-view programs received a B. (Municipalities do
not have authority to regulate programming.)
'"" B. When asked, "what one thing could your cable company do to improve its services to you
I and your community?", thirty three percent (33%) suggested improvements were needed in
"''" programming.
OVERALL - Subscribers dissatisfied by a slim margin.
When asked, "all things considered, how satisfied are you with your cable company, overall: you
would say:", forty six percent (46%) were satisfied, while 54% were dissatisfied.
In summary, Dublin subscribers are overall satisfied with the cable company's customer service
practices. Our theory was that overall dissatisfaction is primarily related to the outdated
technology of Dublin's existing cable system.
WORTHINGTON SURVEY - Emphasis shifts from technology to lower prices.
To test this theory, the City of Dublin and Saperstein Associates conducted the same telephone
survey with 100 Worthington residents, who were known to have received the cable system
upgrade Warner Cable proposes to install in Dublin. Grade scores on the A to F scale improved
to a score of B in all areas as mentioned above. Overall, Worthington subscribers rated customer
service as satisfactory. In regards to rates, 54% of subscribers still felt rates were too expensive.
Improvements were noted in technology primarily in the areas of picture quality, ease of
operation, and hardware used. When asked "what one thing could your cable company do to
improve its services to you and your community?", 26% of Worthington subscribers suggested
lower prices, 24% suggested improvements in programming, 20% suggested improvements in
_4it~-"':-~... technology related matters (Worthington's biggest technology problem is in outages), and only
1 % suggested improvements in customer service.
When asked "all things considered, how satisfied are you with your cable company, overall..."
87% were satisfied, while 13% were dissatisfied. This was a drastic increase in overall
satisfaction compared to Dublin's existing system.
Rates
Regarding rates, Warner has consistently been very aggressive with rates for all types of service
that are high by national standards and do not even compare favorably with the high rates of the
other local companies.
In 1989, Warner changed their billing methodology and listed the 3% of basic subscriber receipts
franchise fee as a separate line item. Since the beginning of the franchise (1979), Warner had
included the franchise fee payment as part of their bill. This cynical change in billing practices
had the effect of increasing the subscribers bill, while appearing to be a new assessment by the
City of Dublin. However, the "breaking out" of franchise fees on the bill is legal.
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The charges for premium service have been substantially the same since 1983. This reflects the
fact that the price of the premium services has reached a point where further increases would be
offset by declining subscriptions. The entire industry has experienced this flattening out of pay
service growth.
The public access situation in Dublin is odd but consistent with other suburban Columbus
communities. The franchise contemplated a public access channel, an educational access
channel, and a municipal channel. There is no franchise obligation upon Warner to fund or
otherwise support the access channels and Warner has not supported them but has simply carried
"'~ the existing Columbus public access, municipal access, and educational access channels.
\,. . Franchise Compliance
The Dublin Cable franchise is typical of a franchise let in the seventies in that it is not
particularly detailed nor does it have many enforcement provisions. In fact, the franchise is a
virtual copy of an even older Columbus franchise.
We have reviewed the franchise and documents provided to us by Warner. We have reviewed
Warners bond's, insurance certificates, notices to subscribers, repair, installation and complaint
procedure, and find Warner has complied with the franchise in these areas.
With the exception of some minor technical violations, Warner is in compliance with the
existing franchise.
FUTURE CABLE RELATED NEEDS
Rebuild
The existing cable system is old and obsolete. It has limited capacity (37 channels) and, because
of its age and design, it frequently has outages. Also, the system is operating at capacity and
cannot add new programming. The surveys indicated that the customer dissatisfaction in Dublin
was related primarily to issues such as outages, poor reception, large cable converters and lack of
programming, all of which can be fIxed by the rebuilding of the cable television system.
A rebuild is absolutely necessary, as soon as possible.
At this time, most cable systems that are rebuilt are built to either 450 mhz (60 channels) or 500
mhz (70 channels). Many cable operators are utilizing fIber optics for trunk runs, while a few
operators are building and installing more advanced fIber hub systems.
For example, in the Columbus marketplace, Coaxial Communications has rebuilt their system to
400 mhz, 54-channel capability. Coaxial is currently programming 48 channels. Coaxial has
constructed fiber optic trunk lines. This will improve picture quality and reliability in the areas
remote from Coaxial's head end.
With a rebuild. multiple pay-per-view channels could be offered. Most experts believe that pay-
per-view is a product that needs to have multiple channels dedicated to its use so that quality
movies are available at a greater number of times during the week, therefore making pay-per-
view convenient to the subscriber.
As stated previously, the rebuild should occur as quickly as possible. The system should be of
modern design, taking into account the new technologies that are available (e.g. fiber optics).
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Local Office
A local Dublin office is a popular and well received idea. However, it is an economically
inefficient way to transact business for a cable company. Dublin residents have a reasonably
convenient place to visit to pay bills, charge service, or to discuss problems, as the distance to
Warner's Columbus office on Dublin Road, is not too difficult a drive. However, a local
payment center in a bank or similar location would be convenient for customers and inexpensive
for the cable company.
,... Customer Service
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,,, Customer service should continue to operate in the newly improved manner in which it currently
operates. Regarding both customer service and installations and repairs, the National Cable
Television Association has issued guidelines for both. These guidelines should be amended as
necessary and incorporated into the franchise agreement.
Emer~ency Override
As part of the overall emergency planning efforts in Dublin, it is desirable to require Warner to
provide a mechanism whereby the City of Dublin could warn Dublin residents of emergency
situations via the cable television system.
Dublin Only System/City Bulletin Board
To help foster a sense of community in Dublin and to facilitate communication from the City
government to the citizens of Dublin, Warner's system should accommodate a computerized
bulletin board, programmed from City Hall whose message could be received by all Dublin
subscribers. Further the system should also be capable of transmitting video and audio to Dublin
residents.
Term
A key issue at the public hearing and amongst the public officials was the term of the franchise.
Opinions were expressed that because of Warner's slowness in rebuilding and correcting
problems associated with the obsolete Qube system, the new term should be as short as
~#-' reasonably possible so as to "hold Warner's feet to the fire".
Compliance and Enforcement Provisions
Because of the past problems with Warner, Dublin's new franchise needs to have mechanisms to
allow Dublin to enforce its franchise requirements short of revoking Warner's franchise. Of
course Dublin also needs the usual revocation procedures, but procedures short of revocation,
such as letters of credit, will give Dublin regulatory flexibility.
Re~latOlY Chan~es
Many legislators and regulators are questioning cable television's current status of being rate
deregulated and having no direct competition. At this time, changes to the status quo are being
considered by Congress and the FCC. The proposed Dublin franchise will allow for future
changes in the regulatory environment (e.g. the Franchise includes rate control language so if
Congress or the FCC return rate making authority, Dublin will have the ability to regulate rates,
should it so desire).
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City Communications
Warner should utilize its expertise in cable construction to build a fiber or coaxial interconnect
between various City owned buildings so the City can use the interconnection for voice, video
and data transmissions. This infrastructure will enable the City to save significant sums if
properly utilized.
Franchise Fees
JI/l1lII#> The maximum allowable franchise fees under federal law is 5% of gross revenue. Dublin will
have the authority to collect 5% of gross revenues with the option of lowering franchise fees if
Dublin feels this is desirable.
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PROPOSED FRANCHISE
The proposed franchise ("Franchise") achieves most of the goals the City set forth and meets the
future cable related needs of the Dublin Community. The key provisions are:
Rebuild
The Franchise requires Warner to build a 550 mhz, 77 channel system within one year of the
effective date of the Franchise. This new system will utilize fiber optics and enable Warner to
provide many additional pay-per-view channels in addition to more channels on the standard
service. The proposed Warner system will provide Dublin with a cable system that will be better
than almost any cable system currently operating in the world. The required speedy rebuild will
do a great deal to improve customer satisfaction in Dublin.
Term
The only issue in which the City's negotiating team did not achieve all of its goals was term.
The compromise solution was a term of 12 years beginning at the end of the existing term (May
21, 1994). In return for the longer term, Warner's primary concession was the accelerated
.- rebuild, which we deemed the single most important issue. I recommend this term for the
following reasons:
1. Dublin began the renewal process two years before the franchise expired. Warner
could have waited until the end of the franchise to agree to a new franchise, thereby delaying the
much needed rebuild for a couple of years.
2. Even if Dublin had decided to hold out for a shorter term, the term would have had to
be at least 10 years to allow Warner a reasonable return on its capital investment. A ten year
term beginning May 21, 1994, is only two years shorter than the proposed franchise and Dublin
received an accelerated build in the proposed franchise.
3. The proposed franchise has a provision which changes the term of the franchise to
three years in the event Warner fails to finish the rebuild within a year. This should provide an
adequate guarantee that Dublin receives the benefit of its bargain.
4. This consultant believes that unlike the 80's, the 90's, and beyond will see vigorous
competition in the multiple channel television market. Technologies such as Direct Broadcast
Satellite and Multipoint Microwave Distribution Systems are becoming available. In addition,
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phone companies will eventually get in the business and competitors such as Paxton may
ultimately begin to compete directly.
Dublin Only/Community Bulletin Board
In a very pleasing development, Warner agreed to design and build their system so that all
Dublin subscribers will be able to receive a community channel originating from City Hall.
Initially this would be a community bulletin board but Warner has agreed to provide capability
for audio and video insertion should Dublin decide to use the channel in such a manner.
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Interconnection of City Buildin~s
~~""" Warner has agreed to interconnect City Hall and the Police Station via fiber or cable (Dublin's
choice).
Remainin~ City Needs
Warner has agreed to all of the items listed above as community needs.
CONCLUSION
Mter a long process, the negotiating team has produced a document which I believe meets the
community needs and interests of Dublin and achieves all of the goals set forth by City Council.
The proposed agreement should serve Dublin well.
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~.. CABLE TELEVISION SURVEY
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CABLE TELEVISION SURVEY
NOTES: Total number surveyed is 400
Figures listed show Number of Respondents / % of Total
Respondents
1- What is the name of your cable television company?
Dublin
.,... Total Respondents to question (TR) = 400
1- Warner Cable = 394/99%
...... 2. other = 1/0%
3. Don't Know/Refused (DKjRF) = 5/1%
Worthinaton \
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TR = 100
1. Warner Cable = 99/99%
2. Other = 0/0%
3. DK/RF = 1/1%
2. For how many years has your household been connected to
cable at this address?
Dublin
(TR) = 400
1 year = 102/26%
2 years = 81/20%
3-4 years = 107/27%
more than 4 years = 109/27%
DK/RF = 1/0%
Worthinaton
TR = 100
1 year = 26/26%
~-4$~ 2 years = 12/12%
3-4 years = 14/14%
~. more than 4 years"= 45/45%
DK/RF = 3/3%
3. Rate several aspects of your cable television service by
choosing a letter grade from A to F, where A is excellent, B
is good, C is average, D is poor, and F is a failing grade.
Dublin TR = 400; worthington TR = 100
What grade would you give this aspect of your cable service?
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a. Your reception, or picture quality
Dublin
A-102/26% B-148/37% C-99/25% D-38/10% F-11/3% DK/RF-2/1%
Mean (M) - 2.3 = between Band C standard Deviation (SD) - 1.0
Worthinaton
A-44/44% B-31/31% C-21/21% D-O/O% F-3/3% DK/RF-1/1%
M - 1.9 = between A and B SD - 1.0
..-.... b. The number of channels available
~ Dublin
A-57/14% B-154/39% C-107/27% D-55/14% F-22/6% DK/RF-15/1%
M - 2.6 = between Band C SD - 1.1
Worthinaton
A-39/39% B-44/44% C-13/13% D-2/2% F-O/O% DK/RF-2/2%
M - 1.8 = between A and B SD - 0.8
c. The ease of using the converter box
Dublin
A-44/11% B-88/22% C-88/22% D-68/17% F-72/18% DK/RF-40/10%
M - 3.1 = between C and D SD - 1.3
Worthinaton
A-33/33% B-32/32% C-14/14% 0-3/3% F-1/1% DK/RF-17/17%
M - 1.9 = between A and B SD - 0.9
d. The accuracy of your monthly bills
Dublin
A-193/48% B-137/34% C-47/12% 0-7/2% F-12/3% DK/RF-4/1%
."""'" M - 1.8 = between A and B SD - .9
....,"'-', Worthinaton
A-55/55% B-27/27% C-13/13% D-3/3% F-1/1% DK/RF-1/1%
M - 1.7 = between A and B
e. The variety of programs available
Dublin
A-44/11% B-134/34% C-147/37% D-53/13% F-22/6% DK/RF-O/O%
M - 2.7 = between Band C SD - 1.0
Worthinaton
A-20/20% B-47/47% C-24/24% 0-5/5% F-2/2% DK/RF-2/2%
M - 2.2 = between Band C SD - 0.9
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f. The size and shape of the converter box
Dublin
A-23/6% B-58/15% C-l03/26% D-81/20% F-116/29% DK/RF-19/5%
M - 3.5 = between C and D SD - L 2
Worthinaton
A-28/28% B-33/33% C-24/24% D-4/4% F-3/3% DK/RF-8/8%
M - 2.1 = between Band C SD - 1.0
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g. The remote control that came with your cable
........ Dublin
A-68/17% B-72/18% C-77/19% D-54/14% F-105/26% DK/RF-24/6%
M - 3.1 = between C and D SD - L 5
Worthinaton
A-44/44% B-35/35% C-11/11% D-1/1% F-O/O% DK/RF-9/9%
M - 1.7 = between A and B
h. The ease of ordering pay-per-view programs
Dublin
A-135/34% B-81/20% C-28/7% D-13/3% F-l0/3% DK/RF-133/33%
M - 1.8 = between A and B SD - L 1
Worthinaton
A-39/39% B-10/10% C-6/6% D-1/1% F-O/O% DK/RF-44/44%
M - 1.4 = between A and B SD - 0.8
i. The ease of using televisions connected to cable
Dublin
A-68/17% B-112/28% C-90/23% D-64/16% F-58/15% DK/RF-8/2%
,~",. M - 2.8 = between Band C SD - L 3
~ Worthinaton
A-50/50% B-29/29% C-13/13% D-3/3% F-1/1% DK/RF-4/4%
M - 1.7 = between A and B SD - 0.9
j. The length or number of wires needed to connect the cable
from your wall to your television
Dublin
A-48/12% B-88/22% C-104/26% D-48/12% F-95/24% DK/RF-17/4%
M - 3.1 = between C and D SD - 1.4
Worthinaton
A-25/25% B-30/30% C-31/31% D-7/7% F-3/3% OK/RF-4/4%
M - 2.3 = between Band C SO - 1.0
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4. Does your household have a VCR, or video cassette recorder? And, are
any of your VCRs connected to cable?
Dublin
TR = 400
1. Have VCR, at least one connected to cable 351/88%
2. Have VCR, none connected to cable 3419%
3. Do not have VCR 10/3%
4. DK/RF 511%
".,.... Worthinqton
......... TR = 100
1. Have VCR, at least one connected to cable 87/87%
2. Have VCR, none connected to cable 515%
3. Do not have VCR 8/8%
4. DK/RF 010%
5. Since the beginning of February, has anyone in your household,
including you, used your VCR to record a program that was shown on
cable?
Dublin
TR = 351
1- Yes 187/53%
2. No 158/45%
3. DK/RF 612%
Worthinqton
TR = 87
1. Yes 44/51%
2. No 42/48%
3. DK/RF 111%
6. Does having cable connected to your VCR make recording programs more
or less difficult, or doesn't it make a difference?
"~. Dublin
TR = 187
1. More difficult 94/50%
2. Less difficult 18/10%
3. No difference 71/38%
4. DK/RF 412%
Worthinqton
TR = 44
1. More difficult 12/27%
2. Less difficult 9120%
3. No difference 21/48%
4. DK/RF 215%
,...,
>1f
"f -~ IUI
.
.
; .
7. Since the beginning of February, has your household experienced any
cable. outages?
Dublin
TR = 400
1- Yes 270/68%
2. No 116/29%
3. DK/RF 14/4%
..."'" Worthinaton
TR = 100
....,,.. 1- Yes 79/79%
2. No 18/18 %
3. DK/RF 3/3%
8. Approximately, how many cable outages has your household experienced
since the beginning of February?
Dublin
TR = 270
1 - 58/21%
2 - 84/31%
3 - 51/19%
4 - 22/8%
5 - 11/4%
more than 5 - 36/13%
DK/RF - 8/3%
Worthinaton
TR = 79
1 - 22/28%
2 - 18/23%
- 3 - 14/18%
4 - 3/4%
5 - 6/8%
"'"'~ more than 5 - 14/18%
DK/RF - 2/3%
,....~"
,..._.~~L_____'~-_~.~.'-'_.~".~~~-~~~~,-
" . .",.
.
.
12. When the phone was answered, were you put on hold for longer than you
felt was appropriate, or did you speak with someone in a reasonable
amount; of time?
Dublin
TR = 62
1- Put on hold 14/23%
2. Reasonable 48/77%
3. DK/RF
~ Worthinaton
TR = 21
1- Put on hold 2/10%
2. Reasonable 19/90%
13. On the issue of being courteous, did the person you speak with...
Dublin
TR = 62
1- Meet 52/84%
2. Exceed 5/8%
3. Fall short of your expectations 4/6%
4. DK/RF 1/2%
Worthinaton
TR = 21
1. Meet 11/52%
2. Exceed 7/33%
3. Fall short of your expectations 3/14%
4. DK/RF 0/0%
14. And, on the issue of being knowledgeable, did the person you spoke
with. . .
Dublin
~r~w,\ TR = 62
1- Meet 51/82%
"',;;;~*"" 2 . Exceed 2/3%
3 . Fall short of your expectations 9/15%
Worthinaton
TR = 21
1. Meet 15/71%
2. Exceed 4/1.9%
3. Fall short of your expectations 2/1.0%
,r~)
. .
,
15. Overall, how satisfied are you with the way your call was handled?
Would you say...
Dublin
TR = 62
1. Very satisfied 21/34%
2. Somewhat satisfied 30/48%
3. Somewhat dissatisfied 6/10%
4. Very dissatisfied 5/8%
~~;I!F~',,- Worthinqton
TR = 21
1- Very satisfied 10/48%
2. Somewhat satisfied 8/38%
3 . Somewhat dissatisfied 2/10%
4. Very dissatisfied 1/5%
16. And, why do you feel that way?
Dublin
TR = 11
Person not knowledgeable 6/55%
Took too long to solve problem 1/9%
other 1/9%
DK/RF 3/27%
Worthinqton
TR = 3
Person not knowledgeable 2/67%
Took too long to solve problem 0/0%
Other 1/33%
DK/RF 0/0%
>'!If"':~"
'\;\l~
,-..
- _.~ "-"~~'.-...-_,.."""--..~",,--- ._"----""-~-~~--~--~--,..
. un
. -
. ,
17. Since the beginning of February, have you, personally, called your
cable company to either order a new service, or report a problem with
a service you have -- and this might include cable outages or poor
recept'ion?
Dublin
TR = 400
1- Yes, order a service 30/8%
2. Yes, report a problem 123/31%
3. No 236/59%
4. DK/RF 4/1%
5. Yes, order a service and report a 7/2%
problem
Worthinqton
TR = 100
1. Yes, order a service 3/3%
2. Yes, report a problem 37/37%
3. No 58/58%
4. DK/RF 1/1%
5. Yes, order a service and report a 1/1%
problem
18. Think for a moment about the last time you called your cable company
either to order a new service or report a problem with a service you
have: did you get through easily, or was the line frequently busy?
Dublin
TR = 160
1- Got through easily 90/56%
2. Line frequently busy 63/39%
3. DK/RF 7/4%
Worthinqton
TR = 41
~" Got through easily 26/63%
1.
2. Line frequently busy 15/37%
.~..- 3. DK/RF 0/0%
19. And, when the phone was answered, were you put on hold for longer than
you felt was appropriate, or did you speak with someone in a
reasonable amount of time?
Dublin
TR = 160
1. Put on hold 27/17%
2. Reasonable 120/75%
3. DK/RF 13/8%
Worthinqton
TR= 41
1. Put on hold 6/15%
2. Reasonable 33/80%
3. DK/RF 2/5%
..,.",..
,-~"-,---_.~---,--"--^ ~ "-^_._",,"~,,----"~._-~'-----------"'"--"-",
.
.
20. On the issue of being courteous, did the person you spoke with...
Dublin
TR = i60
L Meet 126/79%
2. Exceed 11./7%
3. Fall short of your expectations 14/9%
4. DK/RF 9/6%
;Hi~'. Worthinqton
TR = 41.
L Meet 34/83%
-' 2. Exceed 5/1.2%
3. Fall short of your expectations 1./2%
4. DK/RF 1/2%
2L And, on the issue of being knowledgeable, did the person you spoke
with. . .
Dublin
TR = 1.60
1. Meet 110/69%
2. Exceed 16/10%
3. Fall short of your expectations 25/1.6%
4. DK/RF 9/6%
Worthinqton
TR = 41.
L Meet 35/85%
2. Exceed 5/1.2%
3. Fall short of your expectations 0/0%
4. DK/RF 1./2%
22. Overall, how satisfied are you with the way your call was handled:
would you say...
Dublin
'- TR = 1.60
L Very satisfied 54/34%
2. Somewhat satisfied 78/49%
3. Somewhat dissatisfied 20/1.3%
4. Very dissatisfied 6/4%
5. DK/RF 2/1.%
Worthinqton
TR = 41.
L Very satisfied 20/49%
2. Somewhat satisfied 19/46%
3. Somewhat dissatisfied 0/0%
4. Very dissatisfied 1./2%
5. DK/RF 1./2%
---_._...,~-"-_...-..,--.".~-,~,->-_._,,-~-- . --*.---~
. ~-
.
. .
23. And, why do you feel that way?
Dublin
TR = 26
Person not knowledgeable 14/54%
Took too long to solve problem 1/4%
Office hours too short 1/4%
No credit given for superbowl outage 2/8%
Took too long to get through 2/8%
,- other 4/15%
DK/RF 4/15%
Worthinaton
TR = 1
Persons not knowledgeable 0/0%
Took too long to solve problem 0/0%
Office hours too short 0/0%
No credit given for superbowl outage 0/0%
Took too long to get through 0/0%
Other 1/100%
DK/RF 0/0%
24. As a result of your call, did a service technician from the cable
company come to your home, or not?
Dublin
TR = 160
1. Yes 53/33%
2. No 106/66%
3. DK/RF 1/1%
worthinaton
TR = 41.
1- Yes 13/32%
~"" 2. No 27/66%
3 . DK/RF 1/2%
'~
-
.._".---------
.
. .
25. ApproximatelY, how long did it take from the time you called the cable
company until a service technician arrived at your home?
Dublin
TR = 53
1 day 29/55%
2 days 14/26%
3 days 3/6%
4 days 1/2%
.~ 5 days 1/2%
1 week 1/2%
10 days 1/2%
DK/RF 3/6%
Worthinaton
TR = 13
1 day 3/23%
2 days 1/8%
3 days 3/23%
4 days 2/15%
5 days 2/15%
1 week 0/0%
10 days 0/0%
DK/RF 2/15%
26. And, did this length of time...
Dublin
TR = 50
1- Meet 38/76%
2. Exceed 3/6%
3. Fall short of your expectations 9/18%
Worthinaton
",.. TR = 11
1- Meet 4/36%
2. Exceed 0/0%
3. Fall short of your expectations 7/64%
"
,~------"-_.."",,-" """--,,~~~"~--=--~ -...
.,._.,,_u_.~__~,..
nili'nii~ .-'--,-
.
.
27. Did the service technician who came to your home arrive early, late or
close to the time the appointment was scheduled?
Dublin
TR = 53
1- Early 4/8%
2. Late 2/4%
3. Close to the time 37/70%
4. DK/RF/no appointment was scheduled 10/19%
".",", Worthinaton
TR = 13
1- Early 1/8%
2. Late 1/8%
3. Close to the time 10/77%
4. DK/RF/no appointment was scheduled 1/8%
28. On the issue of being courteous, did the service technician...
Dublin
TR = 53
1- Meet 37/70%
2. Exceed 8/15%
3. Fall short of your expectations 2/4%
4. DK/RF 6/11%
worthinaton
TR = 13
1- Meet 8/62%
2. Exceed 2/15%
3. Fall short of your expectations 2/15%
4. DK/RF 1/8%
29. And, on the issue of being knowledgeable, did the service
technician. . .
Dublin
'~ TR = 53
1- Meet 33/62%
2. Exceed 11/21%
3. Fall short of your expectations 3/6%
4. DK/RF 6/11%
Worthinaton
TR = 13
1- Meet 9/69%
2. Exceed 1/8%
3. Fall short of your expectations 2/15%
4. DK/RF 1/8%
. -~~'--~~"-~~_..._-,~-- -- ,--"--~,,.~-_.~ ~---~~.,.-,-----~
..
.
30. Did you feel that the service technician was dressed appropriately, or
not?
DUblin
TR = 53
L Yes 43/81%
2. No 1/2%
3. DK/RF 9/17%
Worthinqton
- TR = 13
1. Yes 11/85%
- 2. No 0/0%
3. DK/RF 2/15%
3L And, did the quality of the work the service technician completed at
your home...
Dublin
TR = 53
L Meet 42/79%
2. Exceed 5/9%
3. Fall short of your expectations 5/9%
4. DK/RF 1/2%
Worthinqton
TR = 13
1. Meet 9/69%
2. Exceed 0/0%
3. Fall short of your expectations 3/23%
4. DK/RF 1/8%
32. Overall, how satisfied are you with the entire experience of having
someone from the cable company come to your home: would you say...
-,
Dublin
TR = 53
~ 1. Very satisfied 20/38%
2. Somewhat satisfied 26/49%
3. Somewhat dissatisfied 4/8%
4. Very dissatisfied 3/6%
Worthinqton
TR = 13
L Very satisfied 7/54%
2. Somewhat satisfied 5/38%
3. Somewhat dissatisfied 0/0%
4. Very dissatisfied 1/8%
rjJl'l'i'!!1t"
...- ,-----"" -
-nIT -
-
33. And, why do you feel that way?
Dublin
TR = 7
Technician had to return 2/29%
Problem still exists 5/71%
They came out but didn't need to 1/14%
Service technician didn't respect our 1/14%
property
,.....,. Worthinaton
TR = 1
-- Technician had to return 0/0%
Problem still exists 1/100%
They came out but didn't need to 0/0%
Service technician didn't respect our 0/0%
property
34. Now, since the beginning of February, have you called your cable
company for any reasons that we haven't mentioned?
DUblin
TR = 400
1. Yes 32/8%
2. No 367/92%
3. DK/RF 1/0%
Worthinaton
TR = 100
1. Yes 3/3%
2. No 97/97%
3. DK/RF 0/0%
35. And, what was the reason you called your cable company?
~~'"
Dublin
.- TR = 32
Comment 29/91% (see comments Appendix A)
No comment 3/9%
Worthinaton
TR = 3
Comment 3/100%
No comment 0/0%
,,-.
---,-~~~-_.,-,_._--->---""-'-_.'''-',,,,~.-,~,._~.,..,,.",,"'","..","-,..--..",--<---,"~,,~.,~,,~"~~~ ~~~-"-
= . ..
. ..
.
36. Think for a moment about the last time you called your cable company
for the reason(s) above: did you get through easily, or was the line
fre~ently busy?
Dublin
TR = 32
1- Got through easily 24/75%
2. Line frequently busy 8/25%
3. DK/RF
""...... Worthinaton
TR = 3
"'"""", 1- Got through easily 2/67%
2. Line frequently busy 0/0%
3 . DK/RF 1/33%
37. And, when the phone was answered, were you put on hold for longer than
you felt was appropriate, or did you speak with someone in a
reasonable amount of time?
Dublin
TR = 32
1- Put on hold 3/9%
2. Reasonable 27/84%
3. DK/RF 2/6%
Worthinaton
TR = 3
1- Put on hold 0/0%
2. Reasonable 2/67%
3. DK/RF 1/33%
38. On the issue of being courteous, did the person you spoke with...
,... Dublin
TR = 32
1- Meet 26/81%
........
2. Exceed 3/9%
3. Fall short of your expectations 3/9%
4. DK/RF
Worthinaton
TR= 3
1- Meet 1/33%
2. Exceed 1/33%
3. Fall short of your expectations 0/0%
4. DK/RF 1/33%
,0
__,,,_'0_-'
'[1 f"__,,-
.
,
39. And, on the issue of being knowledgeable, did the person you spoke
with.. .
.,'
Dublin
TR = 32
1. Meet 24/75%
2. Exceed 2/6%
3. Fall short of your expectations 6/19%
4. DK/RF
~ Worthinaton
I
.,.....".1 TR = 3
1. Meet 1/33%
2. Exceed 1/33%
3. Fall short of your expectations 0/0%
4. DK/RF 1/33%
40. Overall, how satisfied are you with the way your call was handled:
would you say...
Dublin
TR = 32
1. Very satisfied 16/50%
2. Somewhat satisfied 10/31%
3. Somewhat dissatisfied 3/9%
4. Very dissatisfied 3/9%
5. DK/RF
Worthinaton
TR = 3
1. Very satisfied 2/67%
2. Somewhat satisfied 0/0%
3. Somewhat dissatisfied 0/0%
4. Very dissatisfied 0/0%
"'" 5. DK/RF 1/33%
,_ 41. And, why do you feel that way?
Dublin
TR = 6
Comment 5/83%
No Comment 1/17%
(see responses to open ended questions)
Worthinaton
TR = 0
Comment 0/0%
No Comment 0/0%
~'ti!i">j,
-""~<"'~"",.""",,,""''''' .. -'" " "~--~-"-----"~.,,----,~~...
.<11 1.. .. 1111!*H_: r- -
, .
.
42. As a result of your call, did a service technician from the cable
company come to your home, or not?
..
Dublin
TR = 32
1. Yes 3/9%
2. No 28/88%
3. DK/RF 1/3%
",-. worthinaton
TR = 3
1. Yes 1/33%
-
2. No 2/67%
3. DK/RF 0/0%
43. Approximately, how long did it take from the time you called the cable
company until a service technician arrived at your home?
Dublin
TR = 3
2 days 1/33%
1 week 1/33%
2 weeks 1/33%
worthinaton
TR = 1
2 days 0/0%
1 week 1/100%
2 weeks 0/0%
44. And, did this length of time...
Dublin
TR = 3
".... 1. Meet 2/67%
2. Exceed 0/0%
""'- 3. Fall short of your expectations 1/33%
Worthinaton
TR = 1
1. Meet 1/100%
2. Exceed 0/0%
3. Fall short of your expectations 0/0%
~
. -'-~---,",-,.._~.. ...- .,_, _..'__._____m-__'~'__"''_~__.__,,__"
~~---~-~,'_.._- """ - ~
r'-Ilii/liiiI!I_IC~
, I .
.
45. Did the service technician who came to your home arrive early, late,
or close to the time the appointment was scheduled?
DUblin
TR = 3
1. Early 1/33%
2. Late 0/0%
3. Close to the time 2/67%
'*' Worthinaton
TR = 1
1. Early 0/0%
..... 2. Late 1/100%
3. Close to the time 0/0%
46. On the issue of being courteous, did the service technician...
Dublin
TR = 3
1. Meet 2/67%
2. Exceed 1/33%
Worthinaton
TR = 1
1. Meet 1/100%
2. Exceed 0/0%
47. And, on the issue of being knowledgeable, did the service
technician...
Dublin
TR = 3
1. Meet 2/67%
2. Exceed 1/33%
~~
Worthinaton
'- TR = 1
1. Meet 1/100%
2. Exceed 0/0%
48. Did you feel that the service technician was dressed appropriately, or
not?
Dublin
TR = 3
1. Yes 3/100%
Worthinaton
TR = 1
1. Yes 1/100%
". , .
.
49. And, did the quality of the work the service technician completed at
your home...
Dublin
TR = 3
1. Meet 3/100%
worthinqton
TR = 1
~ 1- Meet 1/100%
\ 50. Overall, how satisfied are you with the entire experience of having
........ someone from the cable company come to your home: would you say...
Dublin
TR = 3
1. Very satisfied 1/33%
2. Somewhat satisfied 2/67%
Worthinqton
TR = 1
1. Very satisfied 1/100%
2. Somewhat satisfied 0/0%
51- And, why do you feel that way?
52. At any time during the past year, did you seriously consider canceling
either all or part of your cable service, or not?
Dublin
TR = 400
1. Yes, all 149/37%
2. Yes, part 85/21%
3. No 166/42%
2'-
Worthinqton
'~ TR = 100
1- Yes, all 18/18%
2. Yes, part 31/31%
3. No 51/51%
. ,..,..,
- '" .,'-/~"'--,~ ~",,_. - -,-.~'
~ - iiIIliil
.
.
53. And, why was that?
Dublin
TR = 234
No competition/Warner has monopoly 6/3%
outdated equipment 12/5%'
Don't like remote control 12/5%
Poor reception 20/9%
Billing problems 3/1%
!""... Took too long to install 1/0%
Watch too much TV 2/1%
Moved 1/0%
-- Dissatisfied with Warner in general 2/1%
Cable not compatible with VCR 15/6%
Too expensive 96/41%
Poor programming 64/27%
Poor customer service 19/8%
Don't like converter box 15/6%
Too many outages 49/21%
Too many wires 3/1%
Repetition of movies 6/3%
Don't use enough 38/16%
DK/RF 1/0%
Worthinqton
TR = 49
Too expensive 21/43%
Don't use enough 20/41%
Poor programming 6/12%
Too many outages 5/10%
Poor customer service 2/4%
Cable not compatible with VCR 1/2%
Repetition of movies 1/2%
Poor reception 1/2%
""fh,
54. As far as you know, is your cable company involved in any volunteer or
~ community service activities in your community?' .
Dublin
TR = 400
1. Yes 55/14%
2. No 169/42%
3. DK/RF 176/44%
Worthinqton
TR = 100
1. Yes 11/11%
2. No 30/30%
3. DK/RF 59/59%
~
;at
. . .
, .
55. And, as far as you know, is your cable company involved in more, less
or about the same amount of volunteer and community service activity
as ot.her companies of a similar size in your community?
Dublin
TR = 55
1. More 3/5%
2. Less 3/5%
3. Same 25/45%
4. DK/RF 24/44%
.--.
Worthinaton
- TR = 11
L More 1/9%
2. Less 2/18%
3. Same 4/36%
4. DK/RF 4/36%
56. Considering the service you receive and the channels available to you,
are the rates you pay for cable television...
Dublin
TR = 400
1. Bargain 0/0%
2. Reasonable 94/24%
3. Expensive 299/75%
4. DK/RF 7/2%
Worthinaton
TR = 100
1. Bargain 2/2%
2. Reasonable 43/43%
3. Expensive 54/54%
4. DK/RF 1/1%
~
57. Now, all things considered, how satisfied are y?U with your cable
company, overall: wouid you say...
""~
Dublin
TR = 400
L Very satisfied 21/5%
2. Somewhat satisfied 164/41%
3 . Somewhat dissatisfied 140/35%
4. Very dissatisfied 74/19%
5. DK/RF 1/0%
Worthinaton
TR = 100
1. Very satisfied 22/22%
2. Somewhat satisfied 65/65%
3. Somewhat dissatisfied 10/10%
4. Very dissatisfied 3/3%
5. DK/RF 0/0%
~'%..
iIiiiil!Jj
. .
.
58. What one thing could your cable company do to improve its services to
you and your community?
..
Dublin
TR = 400
Improve programming 125/31%
Lower prices 118/29%
Eliminate converter box 51/13%
Eliminate outages 51/13%
"",... upgrade system 45/11%
Improve remote control 34/9%
......... Improve reception 35/9%
DK/RF 30/8%
Make cable compatible w/VCR 22/6%
Bring in competition 19/5%
Minimize wiring 13/3%
Improve customer service 10/3%
Improve billing procedures 2/1%
stop playing same movies 3/1%
Improve programming information 2/1%
Improve relations 1/0%
Lock out pay-per-view channels 1/0%
Install cable into house not just TV 1/0%
Reimburse customer for outages 1/0%
Worthinaton
TR = 100
DK/RF 32/32%
Lower prices 26/26%
Improve programming 22/22%
Eliminate outages 10/10%
Make cable compatible with VCR 5/5%
Improve reception 4/4%
Reimburse customers for outages 3/3%
,.... Improve programming information 2/2%
upgrade system 1/1%
-- Improve customer service 1/1%
stop playing same movies 1/1%
".,..
"-~ -~
,,"--"''''''~~4 "~~".,-,_._--->-..
~
. .
. .
59. Finally, a few questions about you and your household to help us
classify your answers. First, for how many years have you lived in
Dublin?
Dublin
TR = 400
o - 2 years 123/31%
3 - 5 years 126/32%
more than 5 years 150/38%
"".... DK/RF 1/0%
-.... Worthinaton
TR = 100
o - 2 years 25/25%
3 - 5 years 19/19%
more than 5 years 55/55%
DK/RF 1/1%
60. And, in what city or state did you live before moving to Dublin?
Dublin
TR = 208
Ohio 106/51%
other states 98/47%
outside u.s. 4/2%
Worthinaton
TR = 37
Ohio 25/67%
Other states 12/32%
outside u.s. 2/5%
61- When you lived there was your household connected to cable, or not?
"..,.--" Dublin
TR = 208
- 1. Yes 184/88%'
2. No 23/11%
3. DK/RF 1/0%
worthinaton
TR = 37
1. Yes 31/84%
2. No 6/16%
3. DK/RF 0/0%
...
-_.~,~-~^-,-- -~-^-"..-----.<-""" ~-..~~-----.~,:"-,~.-~------~"-~= .
-~ ,
. . .
, .
62. And, did your household have Warner cable, or another company?
Dublin
TR = 184
1- Warner 57/31%
2. other 120/65%
3. DK/RF 7/4%
Worthinqton
"..... TR = 31
1. Warner 15/48%
, 2. other 16/52%
~ 3. DK/RF 0/0%
63. All things considered, is the cable service you're connected to now
better, worse, or about the same as the cable service you were
connected to before moving to Dublin?
Dublin
TR = 184
1- Better now 10/5%
2. Worse now 118/64%
3. Same 55/30%
4. DK/RF 1/1%
Worthinqton
TR = 31
1. Better now 10/32%
2. Worse now 6/19%
3. Same 15/48%
4. DK/RF 0/0%
64. Who in your household writes the check for your monthly cable bill:
you or someone else?
,...
Dublin
~'fI~;# TR = 400
1- Me 219/55%
2. Someone else 158/40%
3. Me and someone else 22/6%
4. DK/RF 1/0%
Worthinqton
TR = 100
1- Me 64/64%
2. Someone else 27/27%
3 . Me and someone else 8/8%
4. DK/RF 1/1%
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65. And, how many working televisions does your household have?
Dublin
TR = 400
1. One 33/8%
2. Two 105/26%
3. Three 114/24%
4. More than three 146/37%
5. DK/RF 2/1%
-
Worthinaton
TR = 100
"-' 1. One 18/18%
2. Two 28/28%
3 . Three 33/33%
4. More than three 20/20%
5. DK/RF 1/1%
66. How many of those televisions are connected to cable?
Dublin
TR = 365
1. One 213/58%
2. Two 114/31%
3. More than two 38/10%
Worthinaton
TR = 81
1. One 60/74%
2. Two 16/20%
3. More than two 5/6%
67. Are you...
---. Dublin
TR = 400
1. 25 years of age or younger 5/1%
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2. 26 to 35 81/20%
3. 36 to 45 180/45%
4. 46 to 55 82/21%
5. 56 to 65 30/8%
6. Older than 65 21/5%
7. DKjRF 1/0%
Worthinaton
TR = 100
1. 25 years of age or younger 4/4%
2. 26 to 35 23/23%
3. 36 to 45 28/28%
4. 46 to 55 14/14%
5. 56 to 65 14/14%
6. Older than 65 16/16%
7. DK/RF 1/1%
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68. How many children live in your household in each of the following
three age groups?
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Dublin
TR = 400, Net number of children = 242
a. Younger than six 107/27%
b. six to 12 135/34%
c. 13 to 17 96/24%
d. No children 156/39%
,... e. DK/RF 2/1%
~ Worthinqton
TR = 100, Net number of children = 40
a. Younger than six 19/19%
b. six to 12 23/23%
c. 13 to 17 14/14%
d. No children 60/60%
e. DK/RF 0/0%
69. And, are you...
Dublin
TR = 400
1. Married, or living with another adult 356/89%
2. Separated, divorced 17/4%
3. widowed 9/2%
4. Never married 12/3%
5. DK/RF 6/2%
Worthinqton
TR = 100
1. Married, or living with another adult 76/76%
2. Separated, divorced 6/6%
3. widowed 4/4%
~~ 4. Never married 11/11%
5. DK/RF ~/3%
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70. And, finally, which of the following categories includes your annual
household income from all sources and before taxes for 19917
.
Dublin
TR = 400
1- Less than $20,000 3/1%
2. Less than $40,000 25/6%
3. Less than $60,000 45/11%
4. Less than $80,000 58/15%
5. Less than $100,000 69/17%
,... 6. $100,000 or more 103/26%
7. DK/RF 97/24%
........
Worthinqton
TR = 100
1- Less than $20,000 7/7%
2. Less than $40,000 27/27%
3. Less than $60,000 21/21%
4. Less than $80,000 8/8%
5. Less than $100,000 9/9%
6. $100,000 or more 9/9%
7. DK/RF 19/19%
71- Gender:
Dublin
TR = 400
1- Male 313/78%
2. Female 87/22%
Worthinqton
TR = 100
1. Male 69/69%
2. Female 31/31%
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72. Service:
- TR = 400
1. BO
2. AM 19/5%
3. AH
4. MQ 177/44%
5. Other 204/51%
73. System:
TR = 400
1. White (old) 392/98%
2. pink (rebuild) 8/2%
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74. Remote:
TR =.,400
1. CR (wireless) 59/15%
2. QS (wireless) 181/45%
3. CN (wireless) 44/11%
4. pink (rebuild, wireless) 8/2%
5. None (wired) 151/38%
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