HomeMy WebLinkAbout02-08-23 Public Service Com. MinutesDublin City Council
Public Services Committee
Wednesday, February 8, 2023
5:00 p.m.
5555 Perimeter Drive
Council Chamber
Meeting Minutes
Ms. Kramb called the February 8, 2023 Public Services Committee meeting to
order at 5:00 p.m.
Committee Members Present: Vice Mayor De Rosa, Mr. Reiner, and Ms. Kramb
(Chair)
Staff Present: Ms. Goliver, Ms. LeRoy, Ms. Rauch, Ms. Willis, Mr. Rayburn, Mr.
Ranc, Mr. Earman
Also Present: Mayor Fox
Approval of Minutes
Vice Mayor De Rosa moved to approve the minutes of the August 10, 2022
Public Services Committee meeting. Mr. Reiner seconded the motion.
Vote on the motion: Ms. Kramb, yes; Vice Mayor De Rosa, yes; Mr. Reiner, yes.
Discussion Items:
COTA Bus Shelters
Mr. Rayburn provided an update on the COTA Bus Shelter program.
He began with the Project Development Timeline. Staff last touched base with
the Committee in November 2021. The Committee provided feedback on the
program and requested information on ridership data. In response, staff
reviewed studies, guidelines, and best practices as well as input from Economic
Development. All 47 total COTA bus stops in Dublin were audited. 23% have
concrete pads, 15% have lighting (counting streetlighting in close proximity). 2%
(one stop) have benches and shelters. Staff reviewed criteria in the transit
system redesign from 2017. Given recent developments along Blazer Parkway,
the spacing of stops does merit reevaluation. Staff looked at how COTA interacts
with micro-transit and which stops picked up the most riders. The top stop is
Carriage Place Plaza at Resler Drive and Sawmill Road. This is a big transfer
point for Number 1 and Number 21. Last year, the Dublin Connector picked up
359 riders from that location. Sawmill and Snouffer was the second top spot in
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terms of ridership with 193, followed by Hard Road and Heathermoor Drive with
185. Some employer destinations with the most riders using the service are
Stanley Steemer International, Wendy's, LabCorp, and Heartland of Dublin.
Mr. Rayburn detailed the routes of the six COTA bus lines serving Dublin. He
shared average weekday ridership data for the lines from 2019 and 2022. The
Covid years were not reliable. COTA has not yet reached 100% or pre-Covid
ridership numbers. Historically speaking, Line 33 and 73 are important lines for
the City of Dublin. They service a lot of the area of the City and include the Park
and Ride.
Vice Mayor De Rosa asked for updated graphics indicating ridership.
Mr. Rayburn stated that according to the 2022 Community Attitudes Survey,
90% of respondents agree that expanding mobility options is a medium to high
priority for Dublin. Our mission states, “We strive to provide the best quality of
life in which our residents and businesses can thrive.” These go hand in hand
with housing strategies, particularly ones that speak to sense of community. A
bus stop that looks neglected can provide a negative perception of riding the
bus. Mr. Rayburn shared images of a variety of bus stops in Dublin. He noted
that Dublin hasreceived a silver level Bicycle Friendly Community award. As it
pertains to the bus stop program, we have an opportunity to lead by example
and provide bike parking at City bus stops.
Mr. Rayburn shared lessons learned by benchmarking against other cities
regarding workforce considerations. Communities that align public transit
investments with development projects drive economic growth. Staff has
identified 12 bus stops based on high ridership and feedback from Economic
Development. Blazer Research District contains the first set of stops followed by
MetroCenter. Mr. Rayburn shared options for upgrade of the bus stops.
Option One: Concrete pad, bench and trash receptacle. ($9,000 per stop)
Option Two: Concrete pad, bench, trash receptacle plus canopy structure and
bike racks. ($25,000 to $35,000 per stop)
Option Three: Concrete pad, bench, trash receptacle, canopy structure, bike
racks, lighting, and smart mobility components. ($100,000 to $125,000 per stop)
Staff does not recommend option three due to cost but would like to preserve
the ability to add these components at a later date.
Funding for the program is included in the 2023-2027 CIP including $65,000 in
2023 for study/design work and $400,000 for construction in 2024. Staff would
like to proceed with the design for the bus stops and amenities in 2023 and is
seeking feedback on which option the Committee would like staff to pursue.
Mr. Rayburn posed the following questions for discussion:
1. Does the Public Service Committee (PSC) have feedback regarding staff’s
analysis of the COTA Bus Shelters Program?
2. Is the PSC supportive of pursuing the amenities outlined in Option 1 or
Option 2 and preserving the ability to pursue the amenities outlined in
Option 3 at a later date?
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3. Does the PSC prefer updating bus shelters with the amenities outlined in
Option 1 or the amenities outlined in Option 2, or does the PSC prefer
Staff to pursue an option not provided?
Vice Mayor De Rosa referenced COTA ridership by stop. There are only 20 stops
that really had any ridership in 2022. When serving on the COTA Board, she
continually requested that they do a reassessment of bus stops. Stops with zero
riders indicates that they are in the wrong place. She would like COTA to help
determine if stops are optimized to where the need is. Ridership data shows that
there is zero ridership/need in some of these locations. That has to be analyzed
before deciding where to invest. There are stops with activity and usage, and it
makes good sense to improve those.
Ms. Kramb stated that she had the same thought. She also wondered about the
wisdom in placing bus stops before Blazer Parkway is redeveloped. The stops on
Sawmill Road are not moving so it makes more sense to spend the investment
there. Her concern is that there are a lot of stops in areas that are going to be
redeveloped.
Vice Mayor De Rosa stated that in her experience, riding the bus takes an hour
and a half to downtown Columbus, and if you leave Dublin after 4:45 p.m., itis a
two and a half hour trip downtown. The reason people are not riding the bus is
not because we don't have nice stops, it is because we don’t have optimized
routes. We should ask about total time elapsed on some of those trips. She
urged staff to invite COTA to the table for discussions. The head of operations is
a Dublin resident. All of the people that come to Dublin are not coming from
downtown, they are coming from other places, so the existing hub and spoke
model is not the most effective solution.
Mr. Reiner stated that the first consideration may be how many bus stops are
needed. The Historic District, Bridge Street District, Blazer Research District and
Metro Office District may be the only areas that really need the bench and
concrete. He agrees that COTA should be here. He was shocked to learn how
few people use these.
Vice Mayor De Rosa stated that the stop placement is not ideal for a work hub or
the living base with the exception of Bridge Park. There is some evidence that
we should do some improvement to traffic stops that are being used.
Ms. Kramb stated that she travels Sawmill Road frequently and sees stops
getting used, especially the Hard and Sawmill stop, because people live there.
There is no bench there. See also sees people crossing the Sawmill Road/1270
interchange to reach the Billingsley Road stop. Dublin could be more appealing
and made more user friendly. Along Sawmill Road, we could at least put in a
concrete pad and bench at the stops. She is personally aware of “commuter kids”
who ride the bus to and from Ohio State University (OSU), It takes them and
hour and a half get down to OSU. It would be great to help those kids out. The
stops could be more inviting on Dublin’s side of Sawmill Road. An investment of
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$9,000 per stop should include a bike rack. Some people are walking one to two
miles to a bus stop. Vice Mayor De Rosa stated that the security of bikes is worth
considering. People will be hesitant to secure bikes and leave them.
In response to Vice Mayor De Rosa’s question about conversations with COTA,
Ms. Willis stated that staff has had several conversations with COTA last year,
most focused on LinkUs. We have talked about where stops are. They have not
been overly welcoming in pursuing that conversation.
Vice Mayor De Rosa suggested talks be held about how long it takes to get
anywhere. We need an east-west route, more frequency and we need stops in
the right places. There are COTA bus stop dollars as well that could be allotted, if
their ridership is at a certain level. Dublin’s stops to not reach those numbers. If
we are going to fix housing strategies, this must be fixed, as well.
Ms. Kramb stated that the LinkUs stop at SR161 and Sawmill Road is critical. A
bench and concrete pad could increase ridership. It is a deterrent now.
Vice Mayor De Rosa requested that the stops be sorted by ridership and brought
back to the committee with a recommendation based on usage.
Vice Mayor De Rosa stated Economic Development requested employers to ask
employees if they would ride the bus. She would hesitate to ask for that survey if
there is no service to meet the need. The frequency is not viable if it takes an
hour and a half to get downtown.
Ms. Kramb asked staff to elaborate on the Dublin Connector. Mr. Rayburn stated
that it provides first and last mile connection from the COTA stop for Line 1. It is
scheduled.
Ms. Kramb asked for Committee feedback on amenity options. 7he Committee
provided consensus for Option 1: Concrete pad, bench and trash receptacle.
($9,000 per stop) with the addition of a bike rack.
Ms. Kramb suggested staff use the data regarding the stops and see how far to
spread the money. Vice Mayor De Rosa suggested staff arrange with COTA to sit
down and look at drive times, proximity to homes, last mile, and put issues on
the table so there can be some improvement. COTA is not back at full capacity
yet, but the data clearly shows this is not working. Ms. Kramb stated that we
want more people to ride the bus, but we need COTA’s help. In the summer,
COTA has the express pass to zoo. Maybe they could add a stop in Bridge Park.
Mr. Reiner stated that the reality is that if we can’t produce the riders, they won’t
give us the buses.
Ms. Kramb stated that the younger generation is less likely to drive. Vice Mayor
De Rosa stated that there is an equity and inclusion aspect. We need service that
is viable for everyone.
Council Holiday Market Report
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Vice Mayor De Rosa provided a report from a fact-finding trip to Germany on
Holiday Markets with input from Mayor Fox and Ms. LeRoy. The discussion goal
today is to share findings, discuss success criteria and possible next steps.
Vice Mayor De Rosa began with a timeline.
e February 28, 2022 - A proposal was brought forward to investigate the
feasibility of a holiday market to Dublin
e May 9, 2022 - Council authorized a fact-finding trip to Germany
e December 6-12, 2022 — Two council members and two staff members
traveled to Germany
She stated that this program would advance City Council’s Strategic Goal #4,
which is the desire to activate and use parks and bring entertainment and
engagement to make Dublin a destination of choice.
Vice Mayor De Rosa shared reasons to consider a holiday market. It enhances
the quality of life and builds community. There is a void in City events between
Dublin Irish Festival and St. Patrick’s Day. There are economic benefits. It would
build Dublin’s brand as a destination of choice. There is an opportunity to
leverage shared learning across multiple events.
Trip goals were to visit the best of the best; see as many markets as possible;
meet with holiday market managements; observe operations on various days;
see if there are possible synergies; if the program moves forward, identify the
type/design of market appropriate for Dublin; and bring back set of information
needed for a feasibility study.
The group visited five different cities that were larger communities. Many of the
markets were easily accessible by transit and were walkable.
Vice Mayor De Rosa shared some general design characteristics with the
markets. There was a uniform design for stalls/huts. There was a personality
being built by using uniformity, as if designing a village. There were centerpiece
stalls/huts. There were no tents. The look and feel is meant to be a village or
community. General characteristics also included extensive festive lighting,
collectible market cups (every beverage was served in a market cup), and
regional holiday foods. There was one brand or theme. There is no sponsor
signage and no vendor brands displayed. The brand is the market. Signage
displays what is in the market, not who is in the market.
Some operational characteristics included no entrance charge for any of the
markets, extensive use of greenery, traditional beverages, very little signage.
The group agreed that one of the things that make holiday markets so attractive
is the authenticity of the experience. The designers painstakingly figure out how
to create a theme and design and reinforce that theme.
Mayor Fox stated that in visiting the 22 markets, even though each market was
unique, they could be grouped into four market types. Each city had a particular
type that seemed to be identifiable to that particular place. This will help
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determine type of market that would be sustainable, unique and identifiable to
Dublin. She reviewed the four market types.
e Shopping Markets - The shopping markets were only for shopping. There
would be a variety of gift items. The markets themselves were not heavily
concentrated on experiences, beverages or food. The ratio of merchandise
to food was probably 5 to 1. There were not very many gathering places.
They had a sense of walking through aisles. The design was very linear.
There were plenty of unique, beautiful items. The variety, quantity and
quality was extensive. There was a market brand and it usually had a
directory of stalls.
e Destination Markets — The backdrop of a destination market is what
invited you to experience it. There were iconic landmarks and dominant
attractions. They were in areas of the city that would draw visitors. These
markets also had a 5 to 1 ratio of merchandise to food, but you might find
more gathering spaces. These markets were an interesting balance. These
markets were varied.
e Experience Markets — These markets had merchandise that is all holiday
inspired. In every market there was some unique local merchandise
exclusive to each market. These were comprehensive in entertainment.
They had entertainment around the clock including music, wood carving,
candle dipping and many wonderful experiences. Most experience markets
had a focal point like an ice skating rink or carousel. There was something
that created a sense that you were in a different place. The lighting in the
experience market set the mood. The lighting, music and entertainment
was almost Disney-like. They took advantage of center plazas. The
merchandise to beverage ratio was three to one. Experience markets
concentrate on gathering and socializing. The layout was non-linear.
There was seating that could be leveraged with other festivals.
e Niche Market — Niche markets concentrated on one theme; for instance, a
pink market for the LGBTQ community or a medieval market. Those
markets tended to have a two to one merchandise to food ratio. That
layout was different. They visited a market on top of a parking garage.
There are opportunities for niche markets to be put in a small area that
attracts a particular interest.
Mayor Fox closed by stating that looking back, the one thing important to
consider is that each of these markets tried to find something identifiable that
spoke of their community and played to those strengths.
Vice Mayor De Rosa added that you would see multiple of these next to each
other.
Ms. LeRoy shared observations regarding market operations. In Nuremburg, all
food and beverage locations were run by two families, which added real
authenticity. The successful markets had an emphasis on high-quality items. It
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was amazing to hear that they are facing some of the same issues Dublin is
experiencing with Dublin Irish Festival vendors. Early in the process, the thought
was that there needed to be one big location, but they liked that these were not
all in one place. They had the ability to have different types of markets. She
referenced the stall design and construction, stating that they saw a standard
design and all were collapsible. A few had a tent top on a wood stall. Many
vendors, especially food vendors, had stalls that were not standard. The stalls
could be repurposed without the Christmas decorations. Most markets start mid-
November and end right before Christmas. The supporting infrastructure was
interesting. Everything was so hidden. Power cords were not visible because they
flew overhead or were hidden. Trash boxes were more in the Disney style. They
were designed in the market style. There were some elaborate hand warmers.
Mothing was simply utilitarian. The closest to utilitarian were the barricades.
Every one was decorated and camouflaged. They saw very few staff or
volunteers. There was only one information booth. Market managers were only
there, if needed. One major staffing item goes back to cups. Nuremburg bought
a cup washer. They pick the cups up every night, wash them and take them back
to vendors. All markets closed at 9:00 p.m., and they saw no security issues.
Most visible security personnel were outside the markets. Vice Mayor De Rosa
stated that cold weather helps.
Ms. LeRoy spoke about cross-event leverage opportunities. The opportunity is
there for leveraging stalls at multiple Dublin events. If trashcans were made,
those could be used for multiple events. If we bought a cleaning machine for the
Christmas Market, we could use that for the Irish festival.
Vice Mayor De Rosa stated that the group spent a few hours with the gentleman
who runs the market in Nuremburg. They have a niche market next to the main
market, and that niche market celebrates their economic development
department. Each country had a booth with their wares, and all proceeds went to
charitable operations. She noted that there was a children’s experience market
that was separate.
She closed by sharing the following key learnings:
e The atmosphere is one of energy and excitement;
e Authenticity and consistent branding make it work;
e Things work in tandem;
e Selecting vendors and merchandise is key; and
e The market is the brand.
Staff Holiday Market Report
Ms. Goliver shared staff’s holiday market report. The timeline of the program
follows the holiday market research with staff traveling to Bethlehem and
Philadelphia, Pennsylvania and Carmel, Indiana in December 2022.
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At the 2022 Council Retreat, City Council established a goal of making Dublin a
“Destination of Choice.” The purpose of this first phase of the feasibility study is
to further this goal and assess another large-scale event in Dublin.
Staff met with event organizers to discuss logistics, tour the markets, view
operations first-hand, and learn how a European-style holiday market could be
successfully implemented in the United States.
Staff visited Christkindlmarkt in Bethlehem, PA. This market takes advantage of
an event space in the shadow of an abandoned steel mill. There were German-
style huts combined with four massive tents filled with vendors. A nonprofit
organization, ArtsQuest, runs the market and other events in that space. Ms.
Goliver shared photos of the market.
Staff next visited Christmas Village in Philadelphia, Pennsylvania. This market is
located in Love Park across from City Hall. There were 115 vendors all in
German-style huts. There were experiential elements with a Ferris wheel,
carousel, and kids’ train. She shared images of the market. The only vendor in a
tent was a vendor selling German merchandise. This market is run by a man
born in Germany, whose goal is to bring the experience he had as a child to
Philadelphia. The food vendors did not have names displayed and were all
employed by German American Marketing, Inc. The organization saw revenue
through vendor fees and food and beverage sales.
Located across the street from the Christmas Village was the Made in
Philadelphia Holiday Market. This market is run by the Center City District. Center
City District contracts with a private company to manage the market. The only
City involvement is the permitting. Stalls are tents, and all vendors are local and
sell artisan crafts and handmade goods. It is complemented by the ice rink and
chalet, which preceded the market, so the market was intended to keep people
around the ice rink longer. This market sees revenues from beverage sales and
vendor fees. Each night there is a light show on City Hall.
Ms. Goliver stated that staff visited Christkindlemarkt in Carmel, Indiana. This
market is very traditional with German-style huts and traditional foods. The ice
rink is a complementary feature. A nonprofit was set up using City funds to
launch the market. The nonprofit manages the market. The market manager
goes to Germany every year to recruit vendors. In addition to startup costs, the
City is heavily involved in setting up the market. The City stores the stalls, builds
the huts, and sets up each year. The City upfitted the park, built the pavilion and
pyramid. The upfitting of the park included access to electric and water for
vendors. They contract with a vendor to operate the ice rink.
Ms. Goliver shared key findings. The markets:
- Ran from mid-late November through mid-late December
- All sold traditional German foods;
- All sold hot chocolate, Gluhwein, and German beers
- Had a mix of traditional German items as well as a variety of gift options
- Had varying revenue-generating models; and
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- Differing operational models
Because there was such variation between the markets, staff recommends
developing an RFP to find a consultant to conduct the second phase of this
feasibility study. Details of the second phase are outlined in the staff memo and
would cover the following topics:
e Market need
Possible operating models
Potential locations
Entertainment
Availability of vendors
Pro forma
She closed by posing the following questions for discussion by the Committee:
1. Is the PSC supportive of staff moving forward with phase 2 of the
feasibility study?
2. Does the Committee support the topics staff has identified to be explored
by phase 2 of the feasibility study?
Mr. Reiner stated that he found the four types of markets interesting. He likes
the idea of encouraging people to move around. The decision would need to be
made about who would build the structures. Dublin could pull this off by varying
locations. The return on investment (ROI) is the bottom line. He agrees that we
do provide cool adventures for people here. Adding this would be an interesting
thing to try. The American markets were quite bland. Lighting, greenery and
decorating are key elements and are expensive. He posed the questions, “Who is
going to build the huts?” and “Do we extend this for the entire Christmas
season?” He likes the idea of extending this beyond Christmas Day. He supports
the next phase of the feasibility study but does not want to overburden staff.
Ms. Kramb stated that she likes the idea of multiple niche markets with different
focuses. She is interested in exploring more than just the German theme. They
might be able to have different niches for those. Mr. Reiner offered support for
that. Ms. Kramb stated that it comes down to money. She does not think the City
should sponsor it themselves. She would be interested in giving this presentation
to Visit Dublin, the Downtown Strategic Alliance, and Crawford Hoying
Foundation. She think holiday markets are a great idea but does not think the
City should be responsible for all of it; we need another partner. Ms. LeRoy
stated that she is on the Downtown Dublin Strategic Alliance and they meet next
Wednesday. She could request to discuss this.
Vice Mayor De Rosa stated she has spoken to a few of our partners, and they are
supportive without much detail. To get a realistic set of feedback, we need to
give more information. There is start-up cost and ongoing cost. It would be
important to know what it would cost to set it up and what are the possible
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grants/partnerships to do that. The feasibility could look at the start-up cost and
ongoing operational costs. She agrees that there has to be a positive ROI.
The Committee offered consensus in support of beginning conversations with
partners.
In response to Mr. Reiner’s question about vendors, Ms. LeRoy stated that in
Nuremburg, they charged a flat fee for every booth. Mr. Reiner asked about the
cost for selling a booth; it would be good to give that information to vendors, as
well. Ms. LeRoy stated that she could get that information from Nuremberg.
Ms. Kramb moved to recommend proceeding with Phase 2 of a Feasibility Study
after additional consultation with Visit Dublin, Downtown Dublin Strategic
Alliance, and Crawford Hoying Foundation.
Mr. Reiner seconded the motion
Vote: Vice Mayor De Rosa, yes; Mr. Reiner, yes; Ms. Kramb, yes.
The Committee recessed for 5 minutes with all members returning at 7:03 p.m.
International Benchmarking Report
Ms. Rauch provided a report on the international benchmarking trip. She stated
that she looked at things from a planning/benchmarking standpoint considering
how spaces connect people and create places. This can help provide some
reference and conversation among planning staff and boards and commissions.
Her efforts were focused on streetscape/mobility, gathering spaces, and
planning/design. Ms. Rauch showed photographic examples and shared
observations.
Streetscape/mobility
- The cities visited were larger cities than Dublin with much more density;
- Pieces work together in tandem;
- Architecture frames the street;
- Lighting is used to create a pedestrian feel;
- Creative pavement applications are used;
- There were bollards that rise or can be depressed to provide vehicle access
to pedestrian only areas;
- Double decker bike parking arrangements at an intersection were an
interesting solution;
- They observed sidewalks with outdoor seating and interchanging parking
spaces;
There was electric charging at on-street parking spaces.
Gathering Spaces
- They saw a variety of types and sizes of gathering spaces;
- Spaces were framed by buildings and trees;
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- There was a variety of materials and seating;
- Some spaces offered bike racks and overhead lighting systems;
- They felt unique, safe and comfortable.
Planning/Architecture/Design/Sustainability
- The integration of variety of height and detailing was notable;
- Ground stories of buildings create a base that is not necessarily the same as
above;
- Long expanses of buildings were broken up in a meaningful way.
Key Takeaways:
This is a great opportunity to begin a larger conversation with staff and Boards
and Commissions around the creation of meaningful spaces.
Mr. Reiner asked if staff felt the experience was worth the expense of the trip.
Ms. Rauch answered affirmatively. Mr. Reiner asked how this will change
conversations with developers. Ms. Rauch stated that this provides context and
examples of what is possible.
Vice Mayor De Rosa stated that this is the definition of infill. These cities have
been around for a long time and can show how to make infill fit with existing.
Their integration of mobility was a key takeaway. Bike lanes are integrated.
Designs are clear.
Ms. Kramb stated that she has not seen those areas, but she studies architecture
and feels it would be wonderful if we start building things that don’t all look the
same.
There being no further business to come before the Committee, the meeting was
adjourned at 7:20 p.m. 7 by
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