HomeMy WebLinkAboutResolution 36-22
To: Members of Dublin City Council
From: Dana L. McDaniel, City Manager
Date: July 19, 2022
Initiated By: Homer Rogers, Assistant City Manager/Chief Strategy and Innovation Officer
Re: Resolution 36-22 – A Resolution adopting the City of Dublin, Ohio’s Strategic
Framework
Background
During the June 21, 2022 City Council Workshop, Staff presented a recommendation for a
Strategic Framework that focused on a revised vision statement and associated strategic goals.
This recommendation was born out of efforts in pursuit of Council’s goal from 2020 to “Develop a
2035 Visionary Framework”. At the conclusion of that presentation, Council provided direction to
staff to bring forward a resolution for consideration at the next City Council Meeting adopting the
recommended “City of Dublin, Ohio Strategic Framework” with some modification, which included
the following:
1) Reorder the Vision Statement to read, “Dublin, Ohio is the Most Sustainable, Connected,
and Resilient Global City of Choice.”
2) The “Physical” goal under the category of “Most Resilient” should mention programming
and resources.
3) Remove the “2035” year designation and simply use the title “City of Dublin, Ohio Strategic
Framework” with the understanding that this framework would be reviewed annually by
Council during its Strategy and Goal Setting Retreat.
Recommendation
Staff recommends the adoption of Resolution 36-22.
Attachments:
Resolution 36-22
Revised Slide Presentation from the June 21 Council Workshop
Office of the City Manager
5555 Perimeter Drive • Dublin, OH 43017-1090
Phone: 614.410.4400 • Fax: 614.410.4490 Memo
City of Dublin, Ohio
Strategic Framework
Dana McDaniel & Homer Rogers
July 19, 2022
February 2020, Council set a new goal
Develop a Dublin 2035 Visionary Framework:
To provide a vision for the City of Dublin out to the year 2035 that will guide decision making, strategy development, planning, operations, and economic development
Council’s Goal
To adopt a revised Vision Statement:
Current:“A Global City of Choice. Vibrant. Innovative. Engaged.”
Proposed:“Dublin, Ohio is the Most Sustainable, Connected,
and Resilient Global City of Choice.”
What staff needs from Council
Purpose
Vision
(Goals)
Mission
Values & Guiding Principles
Elements of a Strategic Framework
Dublin’s Purpose, Vision and Mission
Purpose:The City of Dublin, Ohio secures the benefits of home rule and exercises the
powers of self-governance as conferred by its Charter, the Constitution and the laws of the State
of Ohio.
Vision:A global city of choice. Vibrant. Innovative. Engaged.
Mission:We are and always have been a proud local democracy. In our service, we strive to
provide the best quality of life and environment in which our residents and businesses can
thrive. We seek to ally our proud traditions with the best innovations of the future.
Dublin’s Values & Guiding Principles
Integrity:We are open and honest. We honor our commitments to the community and each other. Our actions are consistent
with what we say.
Respect:We treat our coworkers and members of the community with courtesy and dignity. We embrace diversity and
acknowledge the needs, responsibilities and inherent worth of each individual.
Communication:We maintain an environment in which employees feel free to share ideas and information. We promote open
interaction throughout the organization to ensure knowledge and understanding among all employees and our community.
Teamwork:We create a climate in which all employees work together and support the individual talents and contributions of
team members. We celebrate successes and see mistakes as opportunities for growth; we will never willingly let a member of our
team fail.
Accountability:We are responsible to our community and each other for our personal and organizational decisions, actions and
performance results. We are committed stewards of our City’s assets and resources.
Positive Attitude:We focus our efforts on constructive behavior, attitudes and solutions. We promote an environment that
people love going to every day –a place where each individual can find a sense of belonging, inspiration, enjoyment and
meaning.
Dedication to Service:We pursue innovation and continuous improvement in all we do. We are committed to efficient,
effective and responsive service delivery that makes a difference in the lives of those we serve.
What is a Vision Statement?
What an organization wants to be
and
how it wants to be perceived.
“A Global City of Choice”: This is what the City wants to be and how the City wants to be perceived.•We recognize that our residents, businesses, and visitors are global•All things are “glocal” –the interconnection of global and local issues –World is smaller•Every day our businesses and residents interact and compete globally•We want Dublin, Ohio USA to be recognized as a city that participates/competes globally
From “Vibrant. Innovative. Engaged.”:•Moreso reflects a state of being rather than where we want to be in the future. •Vibrant is reflected under “Sustainable” in the proposed vision (Economic)•Innovative is reflected in our mission and values •Engaged is reflected in our values and “Connected” in the proposed vision
To “Most Sustainable, Connected, and Resilient”:•Reflective of more recent Council conversations and intent reflecting survey results •Provides aspirational goals•Actionable •Measureable
What’s Different & Why Change?
Vision for the Dublin 2035 Strategic Framework (Proposed)
“Dublin, Ohio is the Most Sustainable, Connected,
and Resilient Global City of Choice ”
Vision for the Dublin 2035 Strategic Framework (Proposed)
Economics:The city where diverse businesses want to be located in order to grow,
thrive, develop and participate in the global economy. (Economics & Land Use)
Fiscal:The city recognized globally among its peers for exemplary fiscal health,
accountability, & transparency. (Economics)
Environment:The city that is the model for sustainable community design, is zero-
waste, carbon neutral, and supportive of its natural environment while providing the
diverse living, entertainment and recreational experiences that are attractive to all.
(Quality of Life & Land Use)
Service:The city that delivers world class, innovative and efficient services to its
residents, business, and visitors as demonstrated by a system of analytics and
performance measurement. (Quality of Life,Land Use & Infrastructure)
MOST SUSTAINABLE -GOALS
Economics
Quality of Life
Land Use
Infrastructure
Democracy:To be a model democracy where people are connected and engaged with
their local government. (Economics, Quality of Life, Land Use & Infrastructure)
Mobility:A city that connects its populace with the most advanced multi-modal
transportation options available to meet their every need.
(Quality of Life, Land Use & Infrastructure)
Infrastructure:A city with state of the art, reliable, and safe water, power, sanitary
sewer, storm water, waterways and thoroughfares. (Infrastructure)
Broadband:The city that ensures 10 Gigabit access and capability to all residents,
businesses, and visitors. (Quality of Life & Infrastructure)
Economics
Quality of Life
Land Use
Infrastructure
MOST CONNECTED -GOALS
Vision for the Dublin 2035 Strategic Framework (Proposed)
Physical:A city that provides a multitude of options geared toward the physical well-
being of all who live and work here be it medical facilities, programming, resources,
recreation/sporting venues, parks, playgrounds, or shared-use paths. (Quality of Life &
Land Use)
Mental:A city that cares and provides a multitude of options for the mental and
behavioral well being of all and is also a community of lifelong learning & modern
educational experience. (Quality of Life)
Safety:A city that prides itself as the safest place to live and is prepared and resourced
to withstand and quickly recover from any crisis or disaster.
(Economics, Quality of Life & Infrastructure)
Social:A city where all are welcomed, valued, engaged, and included regardless of socio-
economic status, race, ethnicity, color, sexual orientation, gender, disability, age, military or
religious status . (Quality of Life)
Economics
Quality of Life
Land Use
Infrastructure
MOST RESILIENT -GOALS
Vision for the Dublin 2035 Strategic Framework (Proposed)
Adopt a revised vision statement and associated goals:
What Staff Recommends
“Dublin, Ohio is the Most Sustainable, Connected,
and Resilient Global City of Choice ”
$250,000 is included in the 2022 Operating Budget for the Community Plan
Update
The following studies/initiatives are currently in-progress and will inform the
Community Plan Update:•Dublin Area Housing Study –complete Fall 2022•Economic Development Strategy and Action Plan –complete November 2022•Parks & Recreation Master Plan Update –In Progress•Dublin 2035 Strategic Framework
RFP will be issued in late Summer 2022 with anticipated project start of
early Fall 2022
Community Plan Update
Nesting of Dublin’s Strategic Planning
Dublin’s
Strategic
Framework
Economic
Development
Plan
Financial
Plans
City & Police
Department
Plans
Public
Works/
Facilities/
Infrastructure
Parks and
Recreation
Master Plan
Community
Plan
Repository of Strategies, Plans, and Studies
Community Plan: (1988, 1994, 1997, 2013)
-Greenway Linkages Feasibility Study (2002)
-Central Ohio Greenways Strategic Plan (MORPC)
-Historic / Old Dublin Are Enhancement Study (2001)
-Senior Housing Study (2015)
-Bridge Street District Vision Plan (2010)
-Dublin Corporation Area Plan (2018)
-Coffman Park Area Plan (2011)
-Bright Road Area Plan (2013)
-Southwest Area Plan (2013)
-Dublin Jerome Crossroads Plan (2016)
-Legacy Office Competitiveness Study (2016)
-West Innovation District Area Plan (2017)
-Insight 2050 (MORPC)
-RAPID 5 Project
Financial Plans:
-Capital Improvement and Operating Budget (Updated and Approved Annually)
-Debt Policy
-Fee and Service Charge Policy
-General Fund Balance Policy
-Investment Policy Ordinance 82-13
Parks and Recreation Master Plan (2010 & currently under review)
-Scioto / Riverside Park Master Plan
-Space Needs Study (2015)
Economic Development Plan:(Reviewed Semi-Annually)
-Mount Auburn Report Chapters 1 –5 (1994)
-Compete Columbus Report (2005)
-Dublin -Columbus Economic Development Agreement (2009)
-Columbus 2020 Strategic Plan (2010, 2012, 2014)
-Battelle Cluster Report (2012, 2015)
-Teconomy Report (2020)
-One Columbus 2030 Plan
City Operations & Police Department Plans
-Police Department Strategic Plan (2017)
-Emergency Operations Plan (City & Police Department each updated annually)
-Mass Vaccination Contingency (2020) / Pandemic Response (2011)
-O’Shaughnessy Dam Emergency Action Plan
-Point of Dispensing Plan (2013)
Public Works/Facilities/Infrastructure:
-Storm Water Master Plan (1998)
-NPDES/MS4 Permit Report (2016)
-OEPA Director’s Final Findings and Orders
-Columbus Dublin Sewer Service Agreement (1993)
-Bikeway Master Plan
-Thoroughfare Plan
-Transportation Studies (Avery Rd S, Frantz Rd N, Sawmill Road, US33)
-Other Infrastructure Plans (Water, Sanitary Sewer, Waterway, Water, Solid Waste, etc.)
-Sustainability Plan
The Dublin 2035 Strategic Framework (Part 1)
VISION
A global city of choice that
is the most sustainable,
connected, and resilient
MISSION
We are and always have been a
proud local democracy. In our
service, we strive to provide the best
quality of life and environment in
which our residents and businesses
can thrive. We seek to ally our proud
traditions with the best innovations
of the future.
PURPOSE
The City of Dublin, Ohio
secures the benefits of
home rule and exercises
the powers of self-
governance as conferred
by its Charter, the
Constitution and the laws
of the State of Ohio.
VALUES / GUIDING PRINCIPLES
Integrity
Communication
Teamwork
Accountability
Positive Attitude
Dedication to Service
Economics
Fiscal
Environment
Service
GOALS (Connected)
Democracy
Mobility
Infrastructure
Broadband
GOALS (Resilient)
Physical
Mental
Safety
Social
GOALS (Sustainable)
The Dublin 2035 Strategic Framework (Part 2)
VISION MISSION
PURPOSE
VALUES / GUIDING
PRINCIPLES
Economics
Fiscal
Environment
Service
GOALS (Connected)
GOALS (Resilient)
-Diversify the City’s
Economic
Base/Businesses
-Increase
Competitiveness of
Existing Office Spaces
CRITICAL SUCCESS
FACTORS
-Inflation rates
-Downturns in local and
global economy
-Effects of Pandemic
BARRIERS
STRATEGIES
-Inventory Office Space (Econ Dev Dir)
–Quarterly
-Assess Tax Collection Accountability
(Fin Dir) –Annually
-Review Econ Dev Plan (CFDO) –
Semi-Annually
ACTION PLANS
-Increase Income Tax
Revenue by 3%
Annually
-Maintain Office
Vacancy Rates
between 8% and 15%
-Maintain and Execute a
Comprehensive Economic
Development Plan
-Promote the
Development of New
Office Spaces
-Engage and Know our
business, real estate and
development
communities
OBJECTIVESGOALS (Sustainable)
Purpose Statement-Why we exist. This is the Preamble to Dublin’s Charter.
Vision -What we want to be and how we want to be perceived if we accomplish the mission
Mission –The statement of what an organization does, for whom, and to what benefit.
Values & Guiding Principles -Culture / How we will operate. (Values + Behavioral Statements)
Goals -Broad long term aims that define fulfillment of the mission
Objectives -Targets that Measure the Accomplishments of Goals
-They are Specific, Measureable, Achievable, Relevant, & Time Bound
Critical Success Factors (CSF) & Barriers –Key conditions that must be created and
challenges that must be overcome for objectives to be achieved
Strategies –Activities to achieve an objective, create a CSF, or reduce a barrier. (By doing what?)
Action Plan -Specific implementation steps: What, Who, When & Resources
Elements of a Strategic Plan
MISSION STATEMENTS define why your business exists and why it’s important,
including the problems you aim to solve with your product or service. The mission explains an
organization’s plan for the present based on what it wants to achieve. Some are long, some are
short, some are measurable, others aren’t—mission statements vary by industry but all should be
unique and realistic.
VISION STATEMENTS declare where your organization wants to be in the future,
framed in an aspirational, forward-thinking manner. Visions should be creative, ambitious, and
have a logical connection to the mission. This isn’t a road map (that’s what your strategy is for),
but rather the destination based on your mission. Vision statements help organizations make
strategic decisions, aligning effort with goals.
Mission and Vision Defined -ClearPoint
February 3, 1986: Council appoints an ad hoc “Goal Setting Committee”.
1990-2022: Council begins an annual process of formally adopting resolutions that set, report on, and revise
goals for the city on a nearly annual basis. These goals have either been considered completed over the years
or have been operationalized into City strategy and other plans
Major Goal Themes: (200+ over the years)
High Quality Cable TV Beautiful Neighborhoods Fiber to the Home Broadband Infrastructure
Land Use Community Connectivity Visioning for the future Transportation & Mobility
Amenities (Pools, Parks, etc.) -Shared Use Paths Educational Facilities Volunteerism
Pedestrian Friendly Districts -Recreation Center Diversity, Equity & Inclusion Research & Development
Economic Development Bridge Park District Public Service Improvements Greenways
Historic Preservation Fiscal Health & Stability Safety & Emergency Services Intelligent Community
Ecological Preservation Aging in Place Resilience of the City Waterways
Sustainability Water and Sewer International Business Partnership w/Schools & Library
Business Partnerships Quality of Life Building Standards & Code Public Art
Traffic Safety & flow Cultural Events Non-Discrimination Community Events
The Dublin Link Historic District Bridge Park District Data Analytics
History –Formal Goal Setting
In 2022 Council, during its retreat considered two previous goals completed or operationalized. They then
proposed two additional “annual” goals be added and prioritized for the year.
1) Become the Most Connected Community in the U.S.: To pursue pilots to find viable solutions to deliver broadband
access and smart city capabilities to all our businesses and residents.
2) Develop a Dublin 2035 Visionary Framework: To provide a vision for the City of Dublin out to the year 2035 that will
guide decision making, strategy development, planning, operations, and economic development
3) Strengthen the Stewardship and Vitality of our Historic District Core: Establish definitive goals on “what” the
Dublin community aim to preserve –environment, structures, era, and architecture. Consider a potential “Preservation
District/Area” within the Historic District. Explore dedicated management and support options and structures that would allow
“someone” to wake up every day with the focused mission and tools of delivering on the goals of the district.
4) Develop Dublin’s “Destination of Choice” Next Generation Community Events Vision: Develop a community
Events programming & Management roadmap that encompasses both sides of the Dublin Link as a center of gravity while
leveraging Dublin parks and facilities to create a connected, and comprehensive vision driving vitality, engagement &
entertainment –motivating residents to “never have to leave” and enticing non-residents to make Dublin their “destination of
choice”.
Council’s Annual (or Priority) Goals –(2022 -Resolution 22-22)
In 2010 “Strategic Focus Areas” were
introduced:
1. Fiscal Health & Economic Vitality
2. Livable, Sustainable, and Safe
3. Civic Engagement
4. Public Services and Infrastructure
5. Smart, Customer-focused Government
City Council’s Strategic Focus Areas (2010 -2022)
In 2017 Council “Strategic Focus Areas”
became:
1. Fiscal Health
2. Economic Vitality
3. Smart, Customer-focused Government
4. Community Engagement
5. Safe and Resilient Community of Choice
Added these to the Focus Areas
between 2015 and 2017:
Priorities / Objectives
Strategies
Action Steps
Examples of Other Cities –Dover NH
Examples of Other Cities –Glendale CA
Examples of Other Cities –Champagne, IL
Examples of Other Cities –Champagne, IL
2021-2023 City Council Goals and Key Projects
Our City Keeps Our Community Safe
Our City Expands Economic Opportunity
Our City Builds Safe and Sustainable Infrastructure
Our City Invests to Support its Vibrant, Diverse Neighborhoods
Continue Other High Priority Projects
Examples of Other Cities –Champagne, IL
2021-2023 City Council Goals and Key Projects
Our City Keeps Our Community Safe
•Implement a continuous recruiting program for Police and develop innovative and customized marketing strategies for
recruiting new and lateral officers.
•Work with community members and organizations to support efforts to deter gun violence, including support of youth
and families and youth programming.
•Research, develop, and implement additional policing reform measures, in accordance with analysis of calls for
service, changes to state law, public feedback, and Council direction. This includes the development and
implementation of a new community safety and wellness program to prevent and address neighborhood public safety
concerns that do not require law enforcement.
•Research, develop, and implement a Mental Health Response Team to improve responsiveness to the behavioral
health needs of the community.
•Research, develop, and implement technological solutions to improve public safety in the Downtown area, including in
City-owned parking lots and rights-of-way.
•Proactively address community violence through the research, development, and implementation of critical
components of the focused deterrence model, including an organized hospital-based intervention, street outreach
workers and violence interrupters, and ongoing program evaluations, as well as adding sufficient staff to oversee and
coordinate of these initiatives.