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HomeMy WebLinkAboutOrdinance 013-17RECORD OF ORDINANCES Dayton Legal Blank, Inc. Form No. 30043 Ordinance No. 13-17 Passed , 20, AN ORDINANCE ADOPTING AMENDMENTS TO SECTION 153.065(H) OF THE CITY OF DUBLIN CODIFIED ORDINANCES (ZONING CODE) TO AMEND THE BRIDGE STREET DISTRICT SIGN REGULATIONS. (CASE 16- 107ADMC) WHEREAS, it is necessary from time to time to amend Dublin's Zoning Code to protect the health, safety and welfare of the citizens of the City of Dublin; and WHEREAS, Dublin City Council adopted the Bridge Street Corridor Vision Report on October 25, 2010 and has since integrated the policy recommendations of the Vision Report into the Dublin Community Plan as the Bridge Street District Plan, adopted on July 1, 2013; and WHEREAS, Dublin City Council adopted the Bridge Street Corridor Districts as part of the City of Dublin Zoning Code, including Sections 153.057- 153.066, on March 26, 2012 and as amended in November 2013, August 2014 and December 2014, to implement the five Vision Principles identified in the Vision Report; and WHEREAS, Section 153.066 of the City of Dublin Zoning Code states that the Planning and Zoning Commission and the Architectural Review Board may evaluate and monitor the application of the requirements and standards of Sections 153.057 through 153.066 and recommend to City Council any changes needed in the BSD district standards and requirements to better implement the Bridge Street Corridor Vision Report, and WHEREAS, the Planning and Zoning Commission reviewed and recommended adoption of the proposed amendments to Section 153.065(H) to amend sign regulations for signs for existing buildings not meeting the Bridge Street District Building Types in the BSD Indian Run Neighborhood, Sawmill Center Neighborhood, Commercial, Office, and Office Residential Districts on January 5, 2017 because it serves to improve the health, safety and welfare of the citizens of the City of Dublin. NOW, THEREFORE, BE IT ORDAINED by the Council of the City of Dublin, of its elected members concurring, that: Section 1. Section 153.065(H)(3) of the Codified Ordinances of the City of Dublin is hereby amended and shall provide as follows: § 153.065(H) Signs (3) BSD Districts with Special Sign Provisions (a) BSD Historic Residential District The requirements of §§153.150 through 153.163 shall apply in the BSD Historic Residential district without modification. (b) BSD Scioto River Neighborhood, Residential, Public, and Vertical Mixed Use Districts 1. Signs in these districts shall be subject to the requirements of §153.065(H)(4) through (7) as applicable, unless a master sign plan is approved by the Planning and Zoning Commission (refer to § 153.065(H)(2)(b)6)). 2. A master sign plan is required for a designated shopping corridors in the Scioto River Neighborhood district, and is optional in the Vertical Mixed Use district The master sign plan shall be submitted prior to or concurrent with a Site Plan Review in a shopping corridor. (c) BSD Indian Run Neighborhood, Sawmill Center Neighborhood, Commercial, Office, and Office Residential Districts. RECORD OF ORDINANCES Dayton Legal Blank, Inc. Form No. 30043 Ordinance No. _ 13-17 Passed. Page 2 of 2 , 10 1. All properties on which primary buildings complying with §153.062(0)(1) through (13) are constructed shall comply with the requirements of §153.065(H)(4) through (7) as applicable, unless a master sign plan is approved by the Planning and Zoning Commission (refer to § 153.065(H)(2)(b)6)). 2. In all other cases, properties in these districts shall be subject to the signage standards in §153.150 through 153.164 (Signs). 3. A master sign plan is required for designated shopping corridors in the Indian Run Neighborhood and Sawmill Center Neighborhood districts, and is optional in the Commercial, Office, and Office Residential districts. The master sign plan shall be submitted prior to or concurrent with a Site Plan Review in a shopping corridor. (d) BSD Historic Core and Historic Transition Neighborhood district 1. Signs in these districts shall be subject to the requirements of §153.065(H)(4) through (7) as applicable, unless a master sign plan is approved by the Architectural Review Board (ARB) (refer to § 153.065(H)(2)(b)6). 2. All new ground and building- mounted signs in those parts of the BSD Historic Core and Historic Transition districts that fall within the Architectural Review District boundaries shall be subject to review and approval by the Architectural Review Board. Section 2. This ordinance sha Pasis I d thisA f7i d yor - PresicJ?hg OLi'cer ATTEST: e effective on the earliest date permitted by law. Clerk of Council 2017. - a 10, Members of Dublin City Council Fromm. Dana L. McDaniel, City Mana Date. February 9, 2017 Rex, Ordinance 13-17 — Amending 153.065(H) of the City of Dublin Codified Ordinances (Zoning Code) to Amend the Bridge Street District (BSD) Sign Regulations. (Case 16-107ADMC) The proposed Zoning Code amendments are intended to allow pre-existing developments signs that are consistent with the form of the building while preserving the allowances for pedestrian- oriented signs in highly walkable districts and for structures in compliance with the BSD form- based regulations. The following amendment includes the alteration of applicable sign provisions and other related modifications. On January 5, 2017, the Planning and Zoning Commission (PZQ reviewed and recommende," approval of the proposed Zoning Code amendments to City Council. At that meeting,, the 0 . Commission agreed with the intent to establish sign provisions that are consistent with the 4evelopment style and context given differing forms throughout the BSD. Memo re. Ordinance 13-17 — Bridge Street District (BSD) Sign Code Amendments February 9. 2017 Page 2 of 2 74 The BSD zoning regulations are unique, innovative, ana tailored to address the special development conditions present in the BSD. Similarly, the BSD sign regulations require development that is vibrant, high-quality, pedestri an -oriented, and consistent with the Vision Principles stated in the Bridge Street Corridor Vision Report adopted by Dublin City Council in July 2013 as part of the Bridge Street District Area Plan in the Dublin Community Plan. The proposed Zoning Code amendments to the BSD sign provision for pre-existing structures i the BSD Indian Run Neighborhood, Sawmill Center Neighborhood, Commercial, Office, an Office Residential districts to follow the sign regulations in place at the time of developmen (§153.150-164) are consistent with the objectives for the BSD. 11 Staff recommends City Council approval of Ordinance 13-17 at the second reading/public hearing on February 27, 2017. Page 1of1 Ordinance 13 -17 —as submitted to City Council for First Reading on February 13, 2017 New Text L seleAedZeM 153 -065 SITE DEVELOPMENT STANDARDS (H) Signs (3) BSC Districts with Special Sign Provisions (a) BSC Historic Residential District The requirements of § §153.150 through 153.163 shall apply in the BSC Historic Residential district without modification. (b) BSC hidian Run Scioto River Neighborhood, Residential, Public, o,.wmdl e- and Vertical Mixed Use Districts 1. Signs in these districts shall be subject to the requirements of §153.065(H)(6) through (7) as applicable, unless a master sign plan is approved by the Planning and Zoning Commission (refer to §153.065(H)(2)(b)6)). 2. A master sign plan is required for a plamied designated shopping corridors in the Scioto River Neighborhood district, and is optional in the Vertical Mixed Use district. The master sign plan shall be submitted prior to or concurrent with a Site Plan Review in a shopping corridor. (c) BSD Indian Run Neighborhood, Sawmill Center Neighborhood, Commercial, Office, and Office Residential Districts. 1. All properties on which primary buildings complying with 053.062(0)(1) through (13) are constructed shall comply with the requirements of 053.065(H)(4) through (7) as applicable, unless a master sign plan is approved by the Planning and Zoning Commission (refer to 053.065(H)(2)(b)6)). 2. In all other cases, properties in these districts shall be subject to the signage standards in 053.150 through 153.164 (Signs). 3. A master sign plan is required for designated shopping corridors in the Indian Run Neighborhood and Sawmill Center Neighborhood districts, and is optional in the Commercial, Office, and Office Residential districts. The master sign plan shall be submitted prior to or concurrent with a Site Plan Review in a shopping corridor. (e�) BSC Historic Core and Historic Transition Neighborhood District 1. Signs in these districts shall be subject to the requirements of §153.065(H)(64) through (7) as applicable, unless a master sign plan is approved by the Architectural Review Board (ARB) (refer to §153.065(H)(2)(b)6). 2. All new ground and building- mounted signs in those parts of the BSC Historic Core and Historic Transition districts that fall within the Architectural Review District boundaries shall be subject to review and approval by the Architectural Review Board. City of I blin OHIO, USA RECORD OF ACTION Planning & Zoning Commission Thursday, January 5, 2017 1 6:30 pm The Planning and Zoning Commission took the following action at this meeting: 4. BSD — Signs Code Amendment Bridge Street District 16- 107ADM Administrative Request - Code Proposal: An amendment to Zoning Code Section 153.065(H) - Signs of the Bridge Street District Code for the BSD Indian Run Neighborhood, Sawmill Center Neighborhood, Commercial, Office, and Office Residential Districts. Request: Request for review and recommendation regarding proposed amendments under the provisions of Zoning Code Sections 153.232 and 153.234. Applicant: City of Dublin, Dana McDaniel, City Manager. Planning Contact: Nichole Martin, Planner I. Contact Information: (614) 410 -4635, nmartin @dublin.oh.us MOTION: Ms. Mitchell motioned, Mr. Stidhem seconded to forward a recommendation of approval to City Council for this Administrative Request Code Amendment because the proposed modifications to the Zoning Code for the BSD Indian Run Neighborhood, Sawmill Center Neighborhood, Commercial, Office, and Office Residential Districts sign regulations are appropriate and consistent with the pre- existing development pattern. VOTE: 6-0. RESULT: This Administrative Request Code Amendment will be forwarded to City Council with a recommendation of approval. RECORDED VOTES: Victoria Newell Yes Amy Salay Absent Chris Brown Yes Cathy De Rosa Yes Robert Miller Yes Deborah Mitchell Yes Stephen Stidhem Yes STAFF CERTIFICATION J� 6 `Nichole Martin Planner I PLANNING 5800 Shier Rings Road Dublin, Ohio 43016 phone 614.410.4600 fax 614.410.474 dublinohiousa.gov MW�� T Dublin Planning and Zoning Commission January 5, 2017 — Meeting Minutes Page 7 of 9 4. BSD — Signs Code Amendment Bridge Street District 16- 107ADM Administrative Request The Chair, Victoria Newell, said the following application is for an amendment to Zoning Code Section 153.065(H) - Signs of the Bridge Street District Code for the BSD Indian Run Neighborhood, Sawmill Center Neighborhood, Commercial, Office, and Office Residential Districts. She said this is a request for a review and recommendation of approval to City Council regarding proposed amendments under the provisions of Zoning Code Sections 153.232 and 153.234. Nichole Martin stated this is a request for an amendment to the Signs section of the Bridge Street District Code. She noted the request history: • October 12, 2015: City Council requests consideration of revisions to the BSD sign regulations as applicable to existing retail sites. • November 25, 2015: Memo to Council summarizing the existing regulations and options to address the interim BSD sign condition. • May 16, 2016: City Council - Planning and Zoning Commission joint work session. • October 24, 2016: Staff provided update to Council regarding Clarion's initial recommendation. • November 29, 2016: Proposed amendments shared at public open house. _ ._ _.._ _ .. .. .. ..... .. ._ _ ._. u e ... .. ._. . ._ .. ..... .. . . . . . ... ... .. _ , u u _ _ ' u _ _ _ _ u ■ - _ _,I _ , _ _ u _ MEMO u u u u 11 ■- ■- .. _ _ _. ._ ._ .. _ _ ._ ... .. . _. .. _. .. . ... ..... u Pill 10110.1111 4. BSD — Signs Code Amendment Bridge Street District 16- 107ADM Administrative Request The Chair, Victoria Newell, said the following application is for an amendment to Zoning Code Section 153.065(H) - Signs of the Bridge Street District Code for the BSD Indian Run Neighborhood, Sawmill Center Neighborhood, Commercial, Office, and Office Residential Districts. She said this is a request for a review and recommendation of approval to City Council regarding proposed amendments under the provisions of Zoning Code Sections 153.232 and 153.234. Nichole Martin stated this is a request for an amendment to the Signs section of the Bridge Street District Code. She noted the request history: • October 12, 2015: City Council requests consideration of revisions to the BSD sign regulations as applicable to existing retail sites. • November 25, 2015: Memo to Council summarizing the existing regulations and options to address the interim BSD sign condition. • May 16, 2016: City Council - Planning and Zoning Commission joint work session. • October 24, 2016: Staff provided update to Council regarding Clarion's initial recommendation. • November 29, 2016: Proposed amendments shared at public open house. Dublin Planning and Zoning Commission January 5, 2017 — Meeting Minutes Page 8 of 9 Ms. Martin presented a map of the Bridge Street District and noted the various districts and neighborhoods. She said the amendment proposed is only applicable to the following 5 districts out of 11: BSD — Office Residential BSD — Office BSD — Commercial BSD — Indian Run Neighborhood BSD — Sawmill Center Neighborhood Ms. Martin explained the proposed amendments would accomplish the following: • Retain existing regulations for BSD Historic Residential, Historic Core, and Historic Transition Neighborhood Districts; and, BSD Scioto River Neighborhood, Residential, Public, and Vertical Mixed -Use Districts. Retain option for Master Sign Plan review and approval for all districts. • Revise sign provisions for sites with buildings not in compliance with the BSD form -based regulations located in the BSD Indian Run Neighborhood, Sawmill Center Neighborhood, Commercial, Office, and Office Residential Districts. Sites falling within these parameters are subject to the provisions of the Standard Sign Code. • Correct a typo under the provisions for the Historic Core and Historic Transition Neighborhood Districts to reflect the full extent of the BSD sign regulations, as existing, are applicable. Ms. Martin said Planning recommends that the Planning and Zoning Commission recommend approval of this amendment to City Council as the proposed sign regulations are appropriate and consistent with the pre- existing development pattern. Steve Stidhem said he works in buildings affected by this, therefore, he asked if he should abstain. Phil Hartmann said unless there would be a direct monetary interest, he would not need to abstain. Cathy De Rosa requested clarification for the process for an existing business. Victoria Newell said if it was brought forward as a Master Sign Plan, the Commission would review it but if it is just a Minor Project then staff would review. Ms. Newell inquired about existing properties that have received approvals for signs. Vince Papsidero said that would remain in place unless the business changed or they brought in a new application. He reported that staff estimates that there have been 70 Minor Projects reviewed. Ms. Martin clarified there are probably 50 Minor Projects for signs in the affected districts. Motion and Vote Ms. Mitchell motioned, Mr. Stidhem seconded, to recommend approval to City Council for the Code Amendment. The vote was as follows: Mr. Miller, yes; Mr. Brown, yes; Ms. Newell, yes; Ms. De Rosa, yes; Mr. Stidhem, yes; and Ms. Mitchell, yes. (Approval Recommended 6 — 0) CrTy of Dublin OHIO, UST PLANNING REPORT Planning & Zoning Commission Thursday, January 5, 2017 BSD Signs — CODE AMENDMENT Agenda Item 4 Case Number 16- 107ADMC Proposal An amendment to Zoning Code Section 153.065(H) - Signs of the Bridge Street District (BSD) Code for the BSD Indian Run Neighborhood, Sawmill Center Neighborhood, Commercial, Office, and Office Residential Districts. Request Review and recommendation of approval to City Council of a Zoning Code amendment under the provisions of Zoning Code Sections 153.232 and 153.234. Applicant Dana L. McDaniel, City Manager, City of Dublin. Case Manager Nichole Martin, Planner I 1 (614) 410 -4635 or nmartinadublin.oh.us Recommendation Recommendation of approval to City Council.. The proposed modifications to the Zoning Code for the BSD Indian Run Neighborhood, Sawmill Center Neighborhood, Commercial, Office, and Office Residential Districts sign regulations are appropriate and consistent with the pre - existing development pattern. Planning recommends that the Planning and Zoning Commission recommend approval of this amendment to City Council. Case Summ City of Dublin I Planning and Zoning Commission Case 16- 107ADMC I BSD Signs Code Amendment Thursday, January 5, 2017 1 Page 2 of 4 rM ing Code mendment This amendment is the result of a request by City Council to review and recommend modifications to the Bridge Street District Sign Code provisions for pre- existing structures. Staff is recommending an amendment to the sign regulations for the BSD Indian Run Neighborhood, Sawmill Center Neighborhood, Commercial, Office, and Office Residential Districts to require that signs are consistent with standards of §153.150 through 153.164 (Standard Sign Code) until the buildings are in compliance with the form -based regulations of the BSD, then sign requests from that point forward shall be consistent with §153.065(H)(4) through (7) (BSD Sign Backgroun On October 12, 2015 City Council asked the Planning Division to consider revising the BSD sign regulations as applicable to retail sites developed prior to the adoption of the BSD. In response, on November 25, 2015, Staff provided a memo summarizing the existing sign regulations across the City, and provided four options to address the interim BSD sign condition: retain the current regulations, amend the Code to modify sign regulations for existing building types, amend the Code to modify sign regulations for retail, or repeal BSD sign regulations for existing retail uses and buildings. Based on a City Council — Planning and Zoning Commission joint work session on May 16, 2016, Staff engaged Clarion Associates to address a potential amendment to the BSD sign provisions. The consultant's initial recommendation was shared with the public at an open house on November 29, 2016. Staff in coordination with the consultant team has proposed language addressing the policy objective while attempting to minimize unintended consequences that potentially arise with amendments to the Code. _ Zoning Code Amendment Code Section 153.232(B)(2) provides the Planning and Zoning Commission with the allowance to review and make recommendations to City Council for amendments to the Zoning Code. The proposed amendment will be forwarded to City Council for their consideration and final determination. The following sections summarize the major components and considerations of each section of the zoning regulations proposed for the amendment. 153.065(H)(3) Retain existing regulations for BSD Historic Residential, Historic L— Core, and Historic Transition Neighborhood Districts; and, BSD Districts with Scioto River Neighborhood, Residential, Public, and Vertical Mixed al Sign Use Districts. sions Retain option for Master Sin Plan review and approval for all Analysis r Review Considerations I Error or Omission 1 City of Dublin I Planning and Zoning Commission Case 16- 107ADMC I BSD Signs Code Amendment Thursday, January 5, 2017 1 Page 3 of 4 ng Revise sign provisions for sites with buildings not in compliance with the BSD form -based regulations located in the BSD Indian Run Neighborhood, Sawmill Center Neighborhood, Commercial, Office, and Office Residential Districts. Sites falling within these parameters are subject to the provisions of the Standard Sign Code. Correct a typo under the provisions for the Historic Core and Historic Transition Neighborhood Districts to reflect the full extent of the BSD sign regulations, as existing, are applicable. ning Code Amendm The Zoning Code does not provide for specific review standards for Zoning Code text amendments. However, there are certain considerations that are appropriate when considering an application for amendments. These are provided below, along with relevant analysis. The Commission is not limited to these considerations, and may choose to give each its own weight as Dart of the deliberations in a recommendation to Citv Council. purpose Chapter and the Community Plan. Guide line Met The purpose of this Zoning Code Section was to create provisions that will enhance the urban, walkable, and pedestrian- oriented realm. As exists today, much of the BSD has not been redeveloped, and until such a time that redevelopment occurs its form and orientation are not consistent with the vision outlined in the Community Plan. Therefore, applying "urban" oriented sign regulations to "auto' oriented commercial structures is inconsistent with the goals and intent of the plan. The modification of this section will further enhance the long term purpose and intent of BSD Districts. Whether the change is the result of an error or omission in the original text. Guideline Met, The impetus for the proposed changes are not resultant from an error or omission, but rather a response to unintended consequences resulting from the application of the Code requirements since the formation of the Crete Nonconformities City of Dublin I Planning and Zoning Commission Case 16- 107ADMC I BSD Signs Code Amendment Thursday, January 5, 2017 1 Page 4 of 4 ng Code Amendmenmq on areas that are most likely to be directly affected by the change. Guide line Met, The proposed amendments will modify the sign regulations based on districts within the BSD, and conformance of the principal structure with the BSD form -base regulations. The only districts proposed to be modified are the BSD Indian Run Neighborhood, Sawmill Center Neighborhood, Commercial, Office, and Office Residential Districts, and within these districts only the sites with structures not in conformance with the BSD form -based regulations will follow the Standard Sign Code provisions, which were in place prior to rezoning to the BSD. The proposed changes are designed to target Council's policy objective while minimizing challenges associated with amendments to the current code provisions, which includes nonconformities. Whether the change might result in the creation of significant nonconformities on properties in the city. Guideline Met, Signs approved for pre- existing buildings that would otherwise be subject to this amendment will become non - conforming. At the same time, the existing pre -BSD signs that were approved via variance or as part of the CDD will remain non - conforming with this proposal. 1 J Recommendatio Approval Approval The proposed modifications to the Zoning Code for the BSD Indian Run Neighborhood, Sawmill Center Neighborhood, Commercial, Office, and Office Residential Districts sign regulations are appropriate and consistent with the pre- existing development pattern. Planning recommends that the Planning and Zoning Commission recommend approval of this amendment to City Council. City of Dublin Office of the City Manager 5200 Emerald Parkway • Dublin, OH 43017 -1090 Phone: 614.410.4400 • Fax: 614.410.4490 To: Members of Council and the Planning and Zoning Commission From: Dana McDaniel, City Manager Date: October 20, 2016 Initiated by: Vince Papsidero, FACIP, Planning Director Claudia Husak, AICP, Current Planning Manager Nichole Martin, Planner I Memo Re: Proposed Code Changes Affecting Existing Auto - Oriented Signs in the Bridge Street District — Status Report Background At the October 12, 2015 meeting of City Council, the Planning Division was asked to consider revising the Bridge Street District (BSD) sign regulations as applicable to retail sites developed prior to the adoption of the BSD. As proposed at that time, the intent was to limit sign allowances for auto - oriented, suburban commercial developments to what was permitted prior to rezoning to a BSD District, based on the assumption that the application of sign standards for existing developments should be an "interim" condition that will be erased with new construction consistent with the requirements of the BSD. On November 25, 2015, Staff provided a memo summarizing the current BSD sign regulations, the Large Format Retail Design Guidelines, and the standard City Zoning Code sign regulations, under which many of the existing BSD buildings were developed. Additionally Staff provided four options to address the interim condition: keep the current regulations, amend the Code to modify sign regulations for existing building types, amend the Code to modify sign regulations for retail, or repeal BSD sign regulations for existing retail uses and buildings. On May 16, 2016, City Council further considered the information in coordination with the Planning and Zoning Commission at a joint work session. Subsequent to the work session, the Planning Division engaged Clarion Associates and Codametricts to undertake a three -part update to the BSD District (signs, Historic Dublin and general amendments). Clarion Associates was directed to address potential amendments to the BSD sign provisions. The consultants' initial recommendation to address the concern is to amend the Code to stipulate that as of the effective date of the submitted legislation, all future signs for buildings that predate the original adoption of the BSD Code shall follow the provisions of the City's standard sign provision in place at that time (this proposal excludes Historic Dublin sub - districts). This proposal is the simplest means of accomplishing the policy objective. It does not create Memo re. Existing Auto - Oriented Signs in the Bridge Street District — Status Report October 20, 2016 Page 2 of 2 non - conforming signs for the businesses already granted permits under BSD, which treats those businesses in a fair fashion given that each complied with the rules that were in place at the time of permitting. At the same time, the existing pre -BSD signs that were approved via variance or as part of the Corridor Development District (CDD) will remain non - conforming with this proposal. Staff has provided a summary of the CDD Sign review process as well as highlighted allowances for key developments reviewed under the CDD provisions that may result in sign structures, total number of signs, or total sign area that are no longer conforming. Next Steps As a next step, on November 29th, Staff will engage commercial property owners within the BSD at a public Open House. The Open House will provide an opportunity for stakeholders to discuss the proposed amendments with consultants and Staff. Additionally, all materials will be available online. Based on Council's direction, Planning will bring forward an amendment to the Code for the Planning and Zoning Commission's recommendation and City Council's approval. Recommendation Staff recommends Council consider the consultant's preliminary recommendation with respect to BSD sign provision amendments, and affirm the proposed direction is appropriate. Minutes of Joint Work Session May 16, 2016 Page 2 11119. Galay began Getineil by that thFeeigh heF then em-e beeFel, 09 that stating te have yeam e19 199eFe Whole she awaFe a shaFed visien. eveFyene weA always iL= L.?L iL= O % l`_____.__._ eight years, six ef t1tern- es6#te« Gl9 appi-eemates _ ^igJ ^_J_ _f P 11119. Alutte 09 miTTIeF fiFrSt Ge She _._._..__•_a__ _.._...._.__i_ time alse yeaF ef 5eFymigg eiGity :i9ell. GVI9I1I9I99101T Suns Mr. Papsidero stated that a request was made by the Commission for staff to explore the Bridge Street sign code versus the current sign code that covers the balance of the City and to discuss whether or not the code should be modified. Ms. Salay stated that she has always been observant of signage and has appreciated the signage standards in Dublin. Bridge Park has a master sign plan. Dublin Village Center area signs appear out of place with other signage in the City. She concluded that it was the Bridge Street sign code that was allowing some of the signage to take place and that this may be the wrong direction to take. She felt a discussion on the topic was in order to determine if it is the Minutes of Joint Work Session May 16, 2016 Page 3 goal to have a deviation from what has been done in the past; and if so, is a precedent being set? Mr. Reiner asked if everyone was familiar with the walking area of the Bridge Street district. The intention was not to set precedent but rather to give a three dimensional artful flare to the signage of the businesses in that area. It serves to create a wonderful pedestrian experience. Ms. Newell stated that some of the signage that has been discussed -- for example, KFC -- did not come before P & Z. It was approved because it complied with the sign code. The sign code provided that everyone was treated equally and it was consistent. However, the development of the Bridge Street District brought the need for creativity and different signage code. The problem comes when the properties that surround the Bridge Street District want to use the same standards in locations where it may not be appropriate. Ms. Salay stated that it is in the auto - oriented areas where there are a proliferation of signs. With Bridge Park being more pedestrian oriented, the signage will be appropriate to pedestrian traffic. Mr. Reiner commented that any business can be found now with Google and other search engines. Awareness is not as much about the signage as it used to be. The Dublin community is pro- business and will remain that way. Mayor Peterson sought clarification that the main issue for discussion is that the Bridge Street District sign package works for that walkable area that was to be created, but applying that outside that district does not work. Ms. Newell stated that as long as it is being reviewed in sign packages, it should work. Currently, staff is being put in the position of regulating the architectural creativity of a sign, which is difficult due to the subjectivity. Mr. Keenan inquired about the language in the code and stated if it says, "one size fits all," it shouldn't because there are exceptions. Ms. Newell stated that Historic Dublin is always an exception. Mr. Brown stated that sign legislation can be codified, but issues such as this cannot be put in a box. Applicants should be encouraged to spend the money on creative art and not take the path of least resistance. The goal is to have unique signage in Bridge Street; therefore, ratcheting down the standards is not going to encourage the creativity that is desired. Ms. Amorose Groomes stated that there was initial discussion with Bridge Street that a Graphics Commission should be established to focus on these types of issues. Mr. Reiner stated that the strongest tool in the toolbox is polite rejection. He is of the belief that every time a project is rejected, when the project is brought back it is better. Minutes of Joint Work Session May 16, 2016 Page 4 Ms. Amorose Groomes stated that Mr. Reiner brings up the important topic of development standards. The decisions that P & Z make for the community are make or break decisions. If the Commission and Council demand greatness it will stand the test of time. Mayor Peterson inquired whether or not Ms. Amorose Groomes believes there are changes needed in the Development Standards. Ms. Amorose Groomes stated that in the past, the push was forform based code. But form based code is not serving the purpose that was hoped. She explained that there are unintended consequences, so the form based code is not serving the City well. Ms. Salay requested staffs input on the subject of form based codes. Mr. Papsidero stated that the Bridge Street District is a form based code. The waivers are very important because they allow projects to be unique. The form based code was the right approach at the time, and to discard it now may create an impact that is uncertain. The code needs to be tweaked as developers and staff have learned lessons that will help the process. The goal is quality investment. Ms. Amorose Groomes stated that the error occurred when the City was undertaking mass re- zonings. Tweaks and working with what is in place moving forward is best. Ms. Newell stated that it would not matter which form would be used (when using form based codes). She explained that as the development is coming forward, noticing the details of the project and being able to regulate them somehow is what matters. Currently, there is no way to regulate the construction with the architecture. There is nothing in the development standards or code that addresses that issue or recycling a building for the future. Ms. Amorose Groomes stated the only statement in the code that addresses recycling use is that the building should serve the community over the course of time. She believes there is some latitude in place. Ms. Newell commented that another issue that has come up on the Planning and Zoning Commission is the quality of materials. Performance specifications with quality materials need to be included in development standards. From a developer perspective, it would be advantageous to know what to expect and what will be required in materials at the outset of a project. Mr. Reiner agreed with Ms. Newell's comments and believes that it is attainable. Mr. Reiner asked for input from staff and P & Z members regarding the residential code and what can be done to reinvigorate the quality architecture of homes and attract elite custom home builders. Mr. Papsidero responded that some building permits require specific reviews on residential standards. Whether or not they are applied to all residential developments is more of an issue. Dublin has a residential appearance code that is applied to all single family subdivisions. Market demand may be another factor that guides the building of million dollar homes. Market demand is not something that is controlled by the code. Minutes of Joint Work Session May 16, 2016 Page 5 Mr. Brown stated that part of the issue is economic development and what do people want to live around. What are we providing that attracts the CEO's to want to live in Dublin? In speaking of high standards, the niche may be empty- nesters that want to stay in Dublin. Mr. Brown circled the discussion back to signs by stating that he does believe that businesses are more likely to succeed with proper signage. He believes the way that signs are drawn and measured to be incorrect. He admittedly "straddles the fence" in that he does believe signs to be necessary and noticeable, but does not want big ugly signs either. Ms. Newell stated that the way signs are measured creates consistency in planning and zoning code and provides proportion to the sign. Mayor Peterson summarized that there is agreement that the code needs to be tweaked. He inquired about the best way to go about doing that. Mr. Papsidero responded that staff currently has a consulting firm under contract to begin the process. Staff needs to hear from the stakeholders to ascertain specifically what changes should be explored. Then a public review process would be in order, bringing proposed code amendments before the Commission and ultimately to Council. Administrative challenges will also be explored as to what non - conformities will surface and how to manage those. He estimated that the process would take about a year. Ms. Salay inquired as to whether or not the signage issue could be broke out as a separate issue that could be addressed more quickly. She is concerned that with all the development taking place it would be necessary to move this forward more quickly. Mr. Papsidero agreed that the signage portion could be broken out separately. Mr. Lecklider suggested that a commitment by Council to the outcome is necessary. Ms. Amorose Groomes recommended initiating a Graphics Commission instead of code changes. This solution would allow for one body to hear and address any issues. Ms. Salay asked how a Graphics Commission would work. Mr. Papsidero stated that a Graphics Commission could only reviews variances to the graphics code and the master sign plan, or it could be a body that reviews all signage applications for approval before obtaining a permit. The only concern would be the number of applications that come forward. In terms of how it may affect ART, if ART was abolished, it may add work to the graphics commission, ARB, P & Z, etc. All the implications would need to be vetted. Mr. McDaniel asked how it would fit in the process. Would it be another step in the process? Ms. Amorose Groomes stated that the sign packages already must be reviewed, so she does not believe it would be a negative addition to the process. Ms. Newell stated her opinion is that it may be harder on the developer. Minutes of Joint Work Session May 16, 2016 Page 6 Ms. Newell asked why a Graphics Commission would be better than simply P & Z review. She believes having a united element with one body reviewing would be better. Mr. Reiner stated that context, height, width, etc. is important and it should be read as one. Ms. Amorose Groomes stated that P & Z is only seeing the first sign, not subsequent signs. Most are being approved through ART and not by P & Z. Ms. Newell agreed and stated that she felt the process works well when the signs come in as a package to be reviewed. Ms. Salay commented that ART is following the code in place. Mr. Reiner stated that the scale of the sign in relation to the architecture is very important and fits into the approval of the sign. Mayor Peterson summarized that consensus is that the code should be tweaked. It is the recommendation of staff to have the consulting firm that they have contracted with bring forward some revisions and then to vet those revisions through stakeholders before beginning the legislative process. Mr. Papsidero stated that a report should be available within 30 -60 days of what recommendations are identified by the consulting firm. Ms. Alutto inquired as to whether or not the consulting firm could look at the overall process and whether or not a Graphics Commission would make sense in the process. Mr. Papsidero responded that the consultant could indeed look at the process. To clarify, he noted that there is already a master sign plan. No other review is taking place by staff regarding signs other than to ensure that the permits match the master sign plan. He explained that if the intent is to have all the signage be reviewed by a commission, that would be a significant amount of work. Ms. Salay stated that she believes the master sign plan worked well for the Bridge Park signage Existing businesses that apply under the Bridge Street Code do not have to come under the master sign plan. The Dublin Village Center will hopefully redevelop and have a master sign plan in the future. __ g_... _..._._.._, _.. the Feed __ _ _______._. p._j___. WhetheF ART _.Fide_ eF ..__, the _.___ ._...__._.._. p._____ will still _.Fide _______._._ ..______., ._. __._._p_._ __ .._.._ ..._.. staff. City of Dublin Planning 5800 Shier Rings Road • Dublin, OH 43016 Phone: 614 - 410 -4600 • Fax: 614 - 410 -4747 To: Members of the Planning and Zoning Commission From: Vince Papsidero, FACIP, Planning Director Date: November 25, 2015 Memo Re: Options for Addressing Signs for Existing Development in BSD Districts Background At the October 12, 2015 meeting, City Council asked staff to consider revising the Bridge Street District (BSD) sign regulations as applicable to retail sites developed prior to the adoption of the BSD. The intent of this Code change would be to limit sign allowances for auto - oriented, suburban developments to what was permitted prior to rezoning to a BSD District, based on the assumption that the application of sign standards for existing developments should be an "interim" condition that will be erased with new construction consistent with the requirements of the BSD. Among the items requested for consideration were the current BSD sign requirements, the Large Format Retail Design Guidelines approved in 1998, and the standard City Zoning Code sign regulations, under which many of the existing BSD buildings were developed. Current BSD Sign Code The BSD code regulates signs (number, type, and size) based on zoning district and building type. All zoning districts fall into two regulatory categories, Historic District and All Other Districts, which regulate size and height of signs. Building types, which vary by category, also regulate number, type, and location of signs. Generally for a property in any district outside of the Historic District, one ground sign is permitted per street frontage - not to exceed two. For a traditional single- tenant or multiple - tenant building with no storefronts, one building- mounted sign per street frontage is permitted. In the case of an urban - style, multiple- tenant building with storefronts, two building- mounted signs of different types are permitted, and one additional building mounted sign is permitted if the building has a public entrance to the side or rear with access to off - street parking. Size and height of various sign types are provided in the table below. • •. Type Size Hei ht Ground Maximum 24 sq. ft. Maximum 8 ft. Wall 1/2 sq. ft. /lineal foot of building wall or Within the first story, not above 15 ft. for storefront width up to a maximum of 50 sq. ft. existin structures 20% of the cumulative surface of all awnings, Within the first story, min. 8 ft. Awning not to exceed 8 sq. ft. in total above grade Memo re. Potential BSD Sign Code Amendments November 25, 2015 Page 2 of 6 • Type Sil_ Height MMM Projecting Maximum 16 sq. ft. Within the first story, min. 8 ft. above grade Window 20% of the area of the window, not to exceed Ground story only 8 sq. ft. For properties in the Historic District, single- tenant buildings are permitted two signs of two different sign types, and one additional sign on a different fagade if the building has multiple frontages. For multiple tenant buildings, two signs of different sign types are permitted and can be located on different facades if the tenant has multiple frontages. If the tenant has a public entrance to the side or rear with access to off - street parking one additional sign is permitted. Size and height of various sign types are provided below. The Administrative Review Team (ART) evaluates sign proposals meeting the BSD Code for compliance with sign color, secondary image, and logo provisions as well as general creativity under the Minor Project Review criteria. If a sign varying from BSD Code is proposed, ART review culminates with a recommendation under the Master Sign Plan provision to the final reviewing body - either ARB, for properties in the Historic District, or PZC for properties located elsewhere in the BSD. Once the Master Sign Plan is approved signs meeting the plan are eligible to go directly to Building Standards for Sign Permitting. Current Standard Sign Code The current City Sign Code regulates sign size and height by use, while type and number are consistent for all zoning districts except given special conditions like corporate offices. One wall or ground sign is permitted per building or use unless the building or use has frontage on two - public rights -of -way each exceeding 100 feet and spacing requirements can be met, then a total of two signs of the same type are permitted. Size and height of various non - residential sign types are provided in the tables below — size and height vary by use. .Wall Signs Type Size Height Ground Maximum 8 sq. ft. Maximum 6 ft. Wall Maximum 8 sq. ft.. Maximum 15 ft. Awning 20% of the cumulative surface of all awnings, not to exceed 8 sq. ft. in total Maximum 15 ft., min. 8 ft. above grade Projecting Maximum 8 sq. ft. Maximum 15 ft., or not extending above the sill of the second story window, whichever is lower. Window 20% of the area of the window, not to . exceed 8 s ft. Ground story only, unless directory sign The Administrative Review Team (ART) evaluates sign proposals meeting the BSD Code for compliance with sign color, secondary image, and logo provisions as well as general creativity under the Minor Project Review criteria. If a sign varying from BSD Code is proposed, ART review culminates with a recommendation under the Master Sign Plan provision to the final reviewing body - either ARB, for properties in the Historic District, or PZC for properties located elsewhere in the BSD. Once the Master Sign Plan is approved signs meeting the plan are eligible to go directly to Building Standards for Sign Permitting. Current Standard Sign Code The current City Sign Code regulates sign size and height by use, while type and number are consistent for all zoning districts except given special conditions like corporate offices. One wall or ground sign is permitted per building or use unless the building or use has frontage on two - public rights -of -way each exceeding 100 feet and spacing requirements can be met, then a total of two signs of the same type are permitted. Size and height of various non - residential sign types are provided in the tables below — size and height vary by use. .Wall Signs Size and Height Permitted §153.164 Use Size Height School, Church, Library, Daycare 1 sq. ft. /lineal foot of building face Maximum 8 ft. and Nursing Homes width up to a maximum of 20 sq. ft. Development 1 sq. ft. /lineal foot of building face Maximum 8 ft. width up to a maximum of 32 sq. ft Office 1 sq. ft. /lineal foot of building face Maximum 15 ft. width u to a maximum of 50 sq. ft Memo re. Potential BSD Sign Code Amendments November 25, 2015 Page 3 of 6 Ground Signs Use Size Height General Commerce (Retail, Maximum 15 sq. ft. Maximum 6 ft. Restaurant, Lodging, Consumer Services, Personal Services, 1 sq. ft. /lineal foot of building face Maximum 15 ft. Entertainment, Wholesaling, width up to a maximum of 80 sq. ft Maximum 15 ft. Bank, Hospital, Manufacturing, Research Joint Identification Not Permitted Not Permitted Ground Signs Size and Height Permitted §153.164 Use EEEEEL___ am School, Church, Library, Daycare Maximum 15 sq. ft. Maximum 6 ft. and Nursing Homes Development Maximum 32 sq. ft. Maximum 8 ft. Office Maximum 50 sq. ft. Maximum 15 ft. General Commerce (Retail, Restaurant, Lodging, Consumer Services, Personal Services, Maximum 50 sq. ft. Maximum 15 ft. Entertainment, Wholesaling, Bank, Hospital, Manufacturing, Research Joint Identification Maximum 80 sq. ft. Maximum 15 ft. Signs meeting code are able to go directly through the sign permitting process. If the proposal does not meet code in a standard zoning district, then a variance is required from the Board of Zoning Appeals. Large Format Retail Design Guidelines In 1998, City Council adopted guidelines for large format retail to provide additional direction regarding the development of new large format retail development in standard zoning districts. The guidelines include recommendations for Parking Lot Orientation and Design, Building Entrances, Aesthetic Character and Building Features, Building Materials and Colors - with special attention to four -sided architecture and roof -top detailing. Recommendations are also made for loading and outdoor storage areas as well as lighting. The guidelines emphasize the need for pedestrian scale amenities and design for big box retailers which are generally consistent with the guiding principles of the Bridge Street District Code. However, the guidelines do not address signs. (a copy is attached). Benchmark Analysis Staff conducted an analysis of properties in the Bridge Street District that currently have signs consistent with the BSD Code (please see attached list and map). In total, 62 signs have been approved under the BSD. The majority of structures in the BSD were built prior to 2012 and have not sought to benefit from new sign regulations. (please see attached list and map). It is important to note that if the sign requirements are changed, all of the above noted signs will be considered non - conforming. It will be incumbent upon Staff to separately track any non- conforming signs. It may also cause confusion for adjacent tenants or property owners if the sign requirements are changed "mid stream ". Memo re. Potential BSD Sign Code Amendments November 25, 2015 Page 4 of 6 Options The following options are suggested for consideration by the Commission. If consensus is reached to amend the code, staff would undertake a significant public engagement process with property owners and tenants as part of that process. 1. Keep Current Regulations: The BSD Sign Code permits smaller signs, in unique combinations, but more in number than the Standard Code (please note, the total area of these signs is less than provided for in the current sign code). For large format retail in the BSD, fewer larger signs would be permitted if reviewed under the Standard Code. 2. Code Amendment to Modify Sign Regulations for Existing Building Types: Appropriate development standards could be adopted addressing the permitted number of signs as well as appropriate sign types and sizes based on building type. Further refining signs by building type would be consistent with the Code's emphasis of form over use. 3. Code Amendment to Modify Sign Regulations for Retail: Appropriate development standards could be adopted addressing the permitted number of signs as well as appropriate sign types and sizes for retail uses. Code amendments will also need to address the various scales that retail uses can occur at to ensure signs are context sensitive. 4. Repeal BSD Sign Regulations for Existing Retail Uses and Buildings: This option most closely resembles the issue raised by Council. It would require a code amendment to BSD, with the replacement of those sign requirements with the existing citywide sign code. It will create non - conforming signs, as noted below, and complicate the regulatory process for property owners, tenants and staff. Recommendation Planning Commission consider the options for addressing signs in the Bridge Street District with special consideration for how modifications to the BSD Code can remain consistent with Dublin's values and visions for the Bridge Street District and provide direction to Planning. Planning will bring forward information and amendments at the Commission and Council's direction. For Reference Only Case jW 15- 100ARB -MSP Bridge Park W 94 North High Street Determination In Review 15- 099MSP Bridge Park E - Blocks B &C Bridge Street & Riverside Drive In Review 15- 09OMSP Big Sandy Signs 6825 Dublin Center Drive In Review 15- 059DP /SP /MSP Home2 Hotel 5000 Upper Metro Place In Review 15- 056ARB- MSP /MPR Sister's Sweet Shop 55 West Bridge Street ARB Approval 15- 043MSP Tuller Flats 4313 Tuller Road PZC Approval 14- 085ARB- MPR /MSP Dublin Comm Preschool 82 West Brid a Street ARB Approval 14- 057MPR /MSP Coldwell Banker 4535 West Dublin Granville Road Withdrawn 13- 087ARB MSP Oscar's 84 North High Street ARB Approval 13- 070ARB MPR /MSP Advantage Bank 12 Darby Street ARB Approval Memo re. Potential BSD Sign Code Amendments November 25, 2015 Page 5 of 6 ....OSD Minor Project Review Cases Case 15- 096MPR Capitol Cadillac - Signs 4300 West Dublin Granville Road Determination roval 15 094MPR Embassy Suites -Signs 5100 Upper Metro Place roval 15 087MPR Training Grounds Sin 6791 Dublin Center Drive roval 15 086MPR J Tiger Martial Arts 6627 Dublin Center Drive rovaI ERT 15 085MPR Journey Church Sin 6608 Dublin Center Drive roval 15- 084ARB -MPR Vesna - Sin 91 South Hi h Street roval 15- 079MPR Ca itol Cadillac -Si ns 4300 West Dublin Granville Road roval 15- 075MPR Germain Signs 6500 Shamrock Boulevard ART Approval 15- 068WID -DP Ohio University Signs 6805 Bobcat Way PZC Approval 15- 060MPR School of Rock -Sin 6727 Dublin Center Drive ART Approval 15- 051MPR GFS Signs 3901 West Dublin Granville Road ART Approval 15- 038ARB -MPR Terra Art Gallery 36 North High Street ARB Approval 15- 032MPR Shamrock Eye Care Sign Face 5151 Post Road ART Approval 15- 028ARB -MPR Keller Williams Sin 14 South High Street ARB Approval 15- 027ARB -MPR Studio J Sin 4505 West Dublin Granville Road ART Approval 15- 021MPR OCLC Sin 6565 Kil our Place ART Approval 15- 020MPR Average Joe's Sin 6711 Dublin Center Drive ART Approval 15- 008ARB -MPR Green Olive Co 36 North High Street ARB Approval 15- 007MPR Oakland Nursery Home Sin 4271 West Dublin Granville Road ART Approval 14- 101ARB -MPR Chelsea Borough 54 South High Street ARB Approval 14- 093ARB -MPR Shamrock Barber Shop 86 South High Street ARB Approval 14- 089MPR Halloween Express Sin 6655 Sawmill Road ART Disapproval 14- 088MPR Visionworks Sin 6465 Sawmill Road ART Approval 14- 084MPR Chevy of Dublin 5002 Post Road ART Approval 14- 082ARB -MPR Howard Hannah 37 West Bridge Street ARB Approval 14- 081MPR Coldwell Banker 4535 West Dublin Granville Road ART Approval 14- 080MPR Red Roof Inn 5125 Post Road ART Approval 14- 078MPR Haring Dental 4393 West Dublin Granville Road ART Approval 14- 061MPR FC Bank Sin 4545 West Dublin Granville Road ART Approval 14- 058MPR Harbor Yoga 4325 West Dublin Granville Road ART Approval 14- 050MPR Red Roof 5125 Post Road ART Disapproval 14- 043ARB -MPR 113 S High St 113 South High Street ARB Approval 14- 035MPR River's Edge Pediatrics Sin 4335 West Dublin Granville Road ART Approval 14- 031MPR fuse by Cardinal Sin 4305 West Dublin Granville Road ART Approval 14- 025WID -DP /SP OU Sin 7001 Post Road PZC Approval 14- 007MPR Covelli Enterprises 6693 Sawmill Road ART Approval 13 -108 MPR Ivy Bridal Sin 4455 West Dublin Granville Road ART Approval 13- 094MPR Silver Spoon Boutique 4365 West Dublin- Granville Road ART Approval 13- 074MPR Posh! Nails Sin 4437 West Dublin Granville Road ART Approval 13- 066MPR Harbor Yoga Sin 36 North High Street ARB Approval 13- 051MPR AMC Signs 6700 Villa a Parkwa ART Approval 13- 038MPR Awesome Skin and Body Care 333 West Brid e Street ART Approval Memo re. Potential BSD Sign Code Amendments November 25, 2015 Page 6 of 6 Case Address Determination 13- 032MPR White Dress Co 4455 West Dublin Granville Road ART Approval 13- 029MPR Jeni's 1 West Bridge Street ARB Approval 13- 02OMPR Tails Above the Rest 14 South High Street ARB Approval 13- 014MPR Wend s HQ 1 Dave Thomas Drive ART Approval 13- 013MPR Mellow Mushroom 6505 Dublin Center Drive ART Approval 13- 011MPR Tucci's Sin 35 North High Street ARB Approval 13- 008MPR w/ Waivers Capitol Cadillac Signs 4300 West Dublin Granville Road ART Approval/ Disapproval 13- 005MPR Infiniti Signs 3890 Tuller Road ART Approval 13- 004MPR Fifth Third Bank Signs 3800 West Dublin Granville Road ART Approval 12- 086MPR Posh! Nail Company 4465 West Dublin- Granville Road ART Approval 12- 085MPR Trovare Home Sin 113 South High Street ARB Approval 12- 081MPR Pint Room 4415 West Dublin Granville Road ART Approval 12- 079MPR Remax 106 South High Street ART Approval 12- 067MPR Brue er's Bagels 4425 West Dublin Granville Road ART Approval 12 064MPR KFC 6611 Sawmill Road ART Approval 12- 049MPR Huntin ton Bank Sin 6601 Dublin Center Drive ART Approval RECORD OF PROCEEDINGS Minutes of Dublin City Council BARRETT BROTHERS • DAYTON, OHIO October 12, 2015 Page 6 of 12 Held Meeting Forth 6101 ... u EA M. I n LTA UTI - :A u. in a I A C7 - u I M ff - .- Resolution 72 -15 Adopting the Bridge Street District Sign Guidelines. (Case 15- 040ADM). Vice Mayor Gerber introduced the resolution. Ms. Ray stated that this is a request for the adoption of the Bridge Street District Sign Guidelines. The guidelines are intended to help applicants understand the intent of the zoning regulations for the Bridge Street District and the application process for signs within the Bridge Street District (BSD). It will also assist Planning and Zoning Commission (PZC), Architectural Review Board, (ARB), Administrative Review Team (ART) and others to review and evaluate the signage proposed for the District. The guidelines are not an amendment of the existing zoning regulations for the District, but explain the current provisions. Background: The BSD regulations were originally approved in March 2012, and the signage for the District has continued to be a discussion item. In December 2014, Council adopted an amendment to the BSD Code, and also directed staff to prepare guidelines to demonstrate desirable sign qualities in this particular pedestrian- oriented district within the City. Since that time, staff has been working with sign design consultants in preparing the guidelines. In June 2015, the draft guidelines were reviewed by PZC and ARB, and at their August and September meetings, both bodies voted to recommend Council approval. Ms. Ray reviewed the table of contents. The focus of the guidelines is the six character principles that illustrate desirable signage in this area of the City, including architectural integration, sign illumination, colors and secondary images, graphic design and composition, dimensionality, character, as well as context. The documents include a two - page spread for each type of sign permitted in the BSD to show how the regulations apply, including measurement of height and area. It also provides positive examples, as well as what should be avoided. There was good discussion at all levels of review of this document. Staff recommends approval of Resolution 72 -15. Vice Mayor Gerber inquired if the process consists of the sign application and ART review, or if the sign application is also reviewed by PZC. Ms. Ray responded that for signs within the Historic District, the ART would review and make a recommendation to the ARB. For the remainder of the BSD, the ART would have the final decision - making authority. They are required to make a decision within 14 days of the application filing date. If the sign does not meet a specific Code requirement or is within a special area or shopping corridor, it would proceed through the master sign plan process with PZC. Mayor Keenan inquired if there is an appeal process for ART decisions. Ms. Ray responded that there is a kick -up provision in the Code. Ms. Salay emphasized that these are guidelines, not Code. She has expressed concern about the underlying Code to her colleagues on PZC and Council. She proposes that Council request that staff look at the Code that underlies these guidelines, particularly for the parts of the BSD that are still more auto - oriented. There is a proliferation of signs that are also larger, which is different from what has traditionally existed in Dublin. She is unsure that is a positive change, particularly in the auto - oriented areas. The creative signage provided in the BSD guidelines is more for pedestrian areas, or for a theater district or special areas. She is concerned that an average fast -food business can have large wall and ground signs in this district, yet these same signs would not be permitted in FT 7nVOCTM19lbr1